Shabby Chic *New* Collections

August 14, 2007

I was beyond thrilled to learn that Rachel Ashwell, who pioneered the whole casual bohemian look (at least here in the states) 18 years ago under the brand Shabby Chic, just launched a new collection of furniture and bedding collections. I want this entire room shown below, right down to the dreamy patchwork pillows. And have you noticed that patchwork is popping up everywhere? Oh yeah! And we love that…

Shabby Chic *New* Collections
Seems Rachel has been busy traveling the world to gather rugs, accessories and designs for furniture, ranging from classic to casual with a whimsical twist. There’s a little bit of an ethnic vibe going on in this collection, coupled with the California bohemian slash English traditional style she is known for. There are dining tables, coffee tables, dressers, nesting tables, etc. in different painted woods and finishes from washes to primitive stains. In addition, there’s a few new bedding patterns, a leather collection, new pillows, lighting, and vintage Turkish rugs.

Shabby Chic *New* CollectionsShabby Chic *New* Collections

I was beginning to think that Shabby Chic was losing it’s appeal (I was wrong) because I haven’t heard much from her since she launched an affordable version of Shabby Chic under the name Simply Shabby Chic at Target. Rachel isn’t about to let down her fans. Remember when she had her own show, I think it was on the Style network? I taped every episode and watched them with my girlfriends religiously every Thursday night with a bottle of wine. And though some may point to other designers as their inspiration because it sounds cooler, I openly confess that the Shabby Chic queen, Rachel Ashwell, is one of the designers that got me started down the road of mixing vintage with modern many years ago, the whole reason behind my obsession for vintage flea market finds, laid back style, and the goal of someday completing my collection of bone china. My goal is to have no plate nor cup the same. Ah, someday…

Shabby Chic *New* CollectionsShabby Chic *New* Collections
This is a duvet I had for a few years, so it’s not a new pattern by any means, it’s called wildflower (below). I picture it in a guest bedroom since I’m married now and don’t want to overwhelm my husband with girly patterns in the master bedroom. But it’s still a favorite pattern of mine because it’s so feminine and crisp, so I wanted to show it to you. I love the way it looks in this room with the tiny painting displayed over the lovely blue side table. I’d replace the lamp though with a this one from Re:found Objects hanging from the ceiling over the table. You have to mix things up!

Shabby Chic *New* Collections

Another staple in her collection that I’ve loved for ages is the beecroft sofa. I met Rachel in L.A. back in 2005 when I attended a tent sale she was having, she signed my book and had her photo taken with me. I was gushing like a little girl. I can’t wait to see more of her new collection, I hope she turns heads with it and that it brings the line back into the spotlight where it should be, as I’ve certainly missed seeing it in some of my favorite magazines.

Shabby Chic *New* Collections

Go Rachel, Go!

(images from shabby chic)


  • Reply Mrs. R August 14, 2007 at 6:14 pm

    Oh many. I want that desk. I dont have any place to put it, but that doesnt stop me from wanting it.

  • Reply Terri August 14, 2007 at 7:41 pm

    Thanks for the great post. I share your enthusiasm for this style, especially rejuventated! It would also be wonderful, some day, to see some photos of your china collection, so far. Or have you posted some already? Sounds like an interesting collection!

  • Reply RowHouse Creative August 14, 2007 at 7:54 pm

    hooray! wow, I have to have that desk! I am so happy to RA is launching a new collection. It’s so funny that you mention taping every episode and watching with your girlfriends. I wasn’t as dedicated, but I loved catching her show.

  • Reply decor8 August 14, 2007 at 8:17 pm

    Terri GOOD IDEA. I am working on a project this weekend that involves cleaning out my attic where everything is stored, so I will grab what I can find and photograph it for you. Do you have an email that I can reach you with? I will send you an email next week with a link to my goodies in flickr. :)

    Oh, and I don’t have everything, as some of my china is over in Germany since it was passed down from our family there and given to us for our wedding. It’s too precious to ship here, so we keep it there in grandma’s house for now. :) But that is more of a complete collection, I’m working on a collection where no pattern is the same but everything somehow coordinates. TRICKY.


  • Reply Ashley August 14, 2007 at 8:20 pm

    Thanks for writing about Rachel Ashwell! I love the shabby chic style because it is so versatile and adaptable. I’m getting married soon so I’ve been adapting Ashwell’s ideas to my own used furniture.

    Great post! definitely linking to it…

  • Reply Lobster and swan August 14, 2007 at 8:29 pm

    Great post, I love the shabby chic shops! Every time I go to New York I drag my poor other half there! just incase Rachel Ashwell has a new book out! Its all so pretty and girly, bit of a floral overload for the poor boy!

  • Reply LauraB August 14, 2007 at 9:59 pm

    Hm. I wonder if the Shabby Chic store on Halsted in Chicago is Rachel’s store? I keep jogging by it and can’t decide if it’s “me” enough to go in but the display windows are fantastic!

  • Reply decor8 August 14, 2007 at 10:47 pm

    Laura, Yes, the one in Chicago is a store of hers.

  • Reply RJD August 15, 2007 at 2:34 pm

    I’m an RA fan too! I love the lightness of it, and I find the best way to wake up rejuvenated in the morning is in a painted white bed, with soft white sheets with lovely blue roses in it.

  • Reply becky August 15, 2007 at 3:30 pm

    RA inspired me the same way she did you; I still have a Serenity Duvet cover and curtains stored that I can’t give up (they’d get a fortune on eBay as they have been discontinued for years). It is so soft that anyone who ever slept under it in my guest room always had the best sleep ever.

    I used to watch that show every time it was on, but was extremely disappointed in the Target line. I’m glad to see that her taste has evolved. I don’t think the Target line is representative of RA, unlike other star designer lines there that are pretty good.


  • Reply vineeta August 15, 2007 at 6:13 pm

    Holly, Thanx so much for this post, a good friend is renovating her place and stripping her antique wood furniture for this look & i was telling her panelled walls will work well with this kind of look. And the writing desk pic shows it exactly! i will just mail her this pic- incase she hasn’t already seen it on yr blog!

  • Reply Anonymous April 19, 2008 at 3:15 am

    Unfortunately, I hope it loses its appeal. It’s kinda played out like that cadet blue country goose look that people decorate their kitchens with. Even the name “Shabby Chic” is annoying. Sorry to all those who love it.

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