Books + Magazines

Domino Folds

January 28, 2009

In media news this morning, and prepare yourself for this one… Domino is officially over. I felt it coming for a few months now, especially when my editor resigned (I know how much she loved her job there), and of course their were rumors, but this is just so upsetting. Especially for those of us with columns there, I’ve been writing for them since 2006. Details here.

This is SO sad, it’s the only shelter mag I look forward to each month. Their last issue will appear in March. What do you think? What magazine will you now turn to for your monthly fix? What did you love about Domino? What will you miss?

God, I feel like lighting candles or something. This is pretty yucky news.

(image from Domino magazine)


  • Reply Julie January 28, 2009 at 1:11 pm

    Oh my goodness! I feel like so many art and design places are folding in this dump of an economy. What the heck! These are the things that make life enjoyable…so sad.


  • Reply Ez January 28, 2009 at 1:14 pm

    Sweetie… I’m so sorry.
    We will miss Domino, but decor8 will always remain one of our favorite places for inspiration.
    Sending love.

    Ezs last blog post: Too Good to Pass Up

  • Reply Trina January 28, 2009 at 1:15 pm

    Truth be told, there is NOTHING remotely like Domino in North America. A close 2nd would be the UK’s Living Etc, and/or Ideal Home. Maybe Real Simple, however that is classified as a “lifestyle” magazine.

    Domino was just so unique. The homes they showcased were real, not “done up” if you know what I mean. The general public could see themselves living in the pages of Domino.

    I’m so sad. Sniff.

    Trinas last blog post: It’s a sad, SAD, day today. Domino Magazine to close.

  • Reply Julianne January 28, 2009 at 1:16 pm

    That is so depressing! Bluepring and now Domino!

  • Reply Heather Bourgeois January 28, 2009 at 1:16 pm

    This is horrible, horrible news. I’ve already blogged about it on my website after seeing your twitter, I had a feeling you’d blog about it too. I have a subscription to Domino that I ordered back in December and I still haven’t received any issues yet, so hopefully i’ll atleast get january through march and they will just supplement me with a different magazine. It’s rough out there in the economy, it just stinks one of my favorite magazines has to fold. I’m glad Decor8 is still up and running though, you are one of my favorites:)

    Heather Bourgeoiss last blog post: Domino FOLDS?!?!?! :(

  • Reply Grace@PoeticHome January 28, 2009 at 1:17 pm

    This is terrible news! Domino is actually the only home decor mag for which I have a regular subscription.

    Grace@PoeticHomes last blog post: Wabi Sabi Emotions: Imperfect Impermanence

  • Reply Sabrina January 28, 2009 at 1:18 pm

    Unbelievable and so sad!! Domino is (was) my favorite magazine ever.! So sad, so terribly sad!

  • Reply nic January 28, 2009 at 1:23 pm

    this is really sad! :o(
    even more sad, that i just signed up for a subscription…. hmmm….

    nics last blog post:

  • Reply lindsay January 28, 2009 at 1:25 pm

    I am floored! I cannot believe it. I’m glad I’ve saved every issue since I started subscribing. This is so dissapointing…getting my fave magazine at my doorstep once a month is such a treat for me. I can’t wait to put the kids to bed, pour a cup of tea, and drool over pages….What does this mean for their website?

    Guess I’ll be heading to Barnes and Noble to pick up Living Etc.

    lindsays last blog post: The view from where I sit…

  • Reply Diana January 28, 2009 at 1:29 pm

    WOW! I’m shocked. Domino is the only home decor mag I bother reading! Thank goodness we’ll still have your blog to inspire us!

    Dianas last blog post: The Dragon’s Egg

  • Reply Heidi Jo January 28, 2009 at 1:31 pm

    I am so upset! I just subscribed and was so excited to start getting it monthly. And the website too??? I love the website and the decobooks and it’s just so sad! I have no idea what mag I will turn to as a replacement! And I feel horrible for all of you with columns. This is terrible, terrible news.

    Heidi Jos last blog post: smitten with TRYST

  • Reply Shanon January 28, 2009 at 1:36 pm

    It’s official. I reeeeeeally hate this economy.
    3 of my favorite magazines have packed it in recently. I don’t know what to say. This is so discouraging for those of us who feel like we’ve finally had a design voice out there speaking to us.
    Hang in there Holly. And know that because of things like this, we will be looking to you even more now. Blogs will be carrying even more weight for all of us. We need you know more than ever.

    Shanons last blog post: My Little Corner of the World

  • Reply Michael W. January 28, 2009 at 1:37 pm

    I too have noticed how thin the last couple issues had gotten and was hoping it would be able to get by until ad budgets came back. I have really enjoyed getting this magazine for the last few years. It’s too bad.

  • Reply Uncle Beefy January 28, 2009 at 1:38 pm

    Well, Miss Holly…it’s hitting the blogwaves fast and furious! Very, very sad. I honestly don’t know which home/design magazines I’ll turn to at this point…??? I was upset when Blueprint went belly-up but thought I’d have Domino to get me through. House Beautiful just doesn’t do it for me and Dwell is just a bit too all-modern-all-the-time for me. Maybe ELLE Decor?

    So sorry about your more personal column loss too. :( At least we have you here! We have you here, Holly….RIGHT?!!

    Uncle Beefys last blog post: Just freakin’ KILL ME!!!

  • Reply Julie January 28, 2009 at 1:38 pm

    I am so bummed! This was by far my favorite magazine. a friend of mine from the publishing world told me last October, but I renewed my subscription just in case and to try and help out a little. wahhhhhhhhhh! at least keep the website up! or I suppose that’s what decor8 is for:)

  • Reply Tory January 28, 2009 at 1:39 pm

    No, no, no, no, no!

    Although thoroughly addicted to the internet and blog reading, there is just something so relaxing about sitting on the couch on an early Sunday morning and flipping through a magazine with a cup of tea nearby. I’ve lost all of my favorites in the last year…Blueprint, Cottage Living, and now Domino. I do love Living etc but the subscriptions are so expensive and my local B&N is hit or miss to find an issue. What now?

    Torys last blog post: 39 and holding

  • Reply Nicole January 28, 2009 at 1:40 pm

    Last week I was comforting a friend who lost her job at a different magazine that folded. Now Domino! I’m a magazine junkie, and things are not looking good. If Real Simple goes away I’m done for…

    Seriously, I’d pay more for subscriptions if it meant holding on to these gems. Although, I have to wonder if the publishers made any cutbacks in an attempt to save themselves before shutting down. The private school I work for is cutting every single un-necessary expense right now– right down to the water coolers. Something tells me these mags spent until there was no more.

    Nicoles last blog post: Our very own cake wreplica!

  • Reply Marianne January 28, 2009 at 1:41 pm

    I never read Domino. As you know it is not widely available in Europe. I read about at least 2 more US home deco magazines quiting. I am really sorry about that. I considered subscribing to Domino, I am glad I didn’t.
    Take care,

    Mariannes last blog post: Awarded!

  • Reply Lisa January 28, 2009 at 1:42 pm

    I don’t even understand how this is possible. I’m just floored.

    This was by far my favorite magazine, ever. I’ve never seen anything like it before, it’s the one magazine I’ve chosen to remain subscribed to (since the beginning!).

    This is just…depressing.

  • Reply doreen January 28, 2009 at 1:43 pm

    Domino is the only shelter magazine I buy now, having been turned off by high end design magazines. It appeals to me because the design is fresh, and it is for people with real lives, and real budgets. I also like that they make it easy to source items that the average person could get without having access to a design center. They also have a more European sense of style in my opinion. I am tired of opening American shelter magazines and seeing the same thing.
    Also sad to see that another of my favorites, Country Home is folding. I suppose House Beautiful will be the one I will turn to, however I feel they are out of touch with most America. I will try European mags instead. And of course, I am thankful for you, Holly, and all the great design bloggers out there.

  • Reply Allison January 28, 2009 at 1:45 pm

    So so so so so sad about this news. I am crushed. None of the other shelter mags will replace domino. There is serious void in my heart. Your comment that you want to light a candle somewhere made me chuckle, but mostly because that sums up how I feel! What can we do to make the publishing gods understand we needed that magazine?!

    I just don’t get the same fuzzy feeling from a blog as a do a magazine. I have and always will love magazines.

    Allisons last blog post: {For Sale} Paper Source Envelopes & Bulk Paper

  • Reply christa January 28, 2009 at 1:46 pm

    That is so sad!!! As far as what mag will replace it…not sure- but I think I may be looking to online blogs like decor8 for inspiration.

  • Reply please sir January 28, 2009 at 1:46 pm

    I still can’t believe it…where will all the magazines go? So sad…I just got a year subscription and was looking forward to it.

    please sirs last blog post: Inspiring Interiors

  • Reply jen January 28, 2009 at 1:46 pm

    Eeeek! I’m also so so sad at this news! Every month I’ve picked up Domino at the newsstand, loved it, thought about subscribing, kept saying, “next month!” — now I’m sorry I didn’t! It’s unfortunate that some rags out there survive with uninspired content and this creative, inspirational gem couldn’t find the support to make it. I hope it emerges again in better times.

  • Reply Adrienne January 28, 2009 at 1:47 pm

    ugh- I’m so bummed. I just got a Domino subscription and was so excited! I’d love to know what other people think is a good substitution!

    Adriennes last blog post: Whack Job

  • Reply Miranda January 28, 2009 at 1:51 pm

    I’m so upset to hear this! It’s my only magazine subscription, and I read it from front cover to back cover. I’m so glad I saved my last two years worth of subscriptions (I have them on display in beautiful magazine holders I made out of the crappy, black plastic ones and covered with paper from PaperSource.) because now that’s all I’ll have to go back to when we move to our new place. *sigh*

    Does anyone have any suggestions on a magazine that is similar to Domino that we can substitute after it’s gone?

  • Reply Nichole January 28, 2009 at 1:53 pm

    Arg! I just heard about this 10 seconds ago! I cannot believe it…it makes me so sad. The best thing I loved about Domino is the color – they always seem to feature articles with really vibrant and happy hues. It makes me happy just to see the cover of Domino!

    They feature both inexpensive and pricey items which is nice…and give tips on how to achieve a look for less (which we all need right now!). I will miss that.

    The only other magazine I covet as much as Domino is Country Living for the same reason – so many beautiful colors.

    RIP Domino and here’s hoping all the fantastic writers find jobs elsewhere that are just as amazing.

    Nicholes last blog post: Mobile Blogging

  • Reply Gabreial January 28, 2009 at 1:54 pm

    WOW, I was just thinking the other day after hearing of all of the others that were folding … at least I still have my DOMINO! This is getting out of hand! I love Domino.

    Gabreials last blog post: Swanky Swag Giveaway – Valentine’s Print Jennifer Squires Photography

  • Reply Melissa de la Fuente January 28, 2009 at 1:56 pm

    oh…I am just so sad. I really loved reading Domino and got alot of inspiration from it on a monthly basis. My favorite thing was getting the mag and turning to read “10 things that make me happy” first thing! I am sorry to you too, Holly. And I am sending a huge hug your way my dear!

  • Reply raina Kattelson January 28, 2009 at 1:59 pm

    So sad on so many levels- I didn’t always love what they did but so much was interesting and I loved it’s arrival each month. I freelanced for them.. will there be any work for stylists left? Plus my Sister in law who worked there is now out of work.

  • Reply pearllinds January 28, 2009 at 1:59 pm

    I think I’m hallucinating…domino?!?!?! Noooo!!!! It is the only shelter mag subscription that I’ve kept, too!!! I’ve been a subscriber from the start!!! So sad…

    pearllindss last blog post: *Real Talk* Creativity Series…

  • Reply Mary January 28, 2009 at 2:02 pm

    I am seriously HEARTBROKEN! I just renewed my subscription last week! First Blueprint and now Domino? I don’t know what to say… Because of the economy, I’ve scaled back tremendously on decor for my home…and Domino was my little ray of sunshine every month! There’s just no other magazine that does what Domino does…so there is no other alternative for me. So sad.

  • Reply pearllinds January 28, 2009 at 2:02 pm

    I just want to say that I loved the punch-out’s to keep in your planner, especially the color combinations. I love the side-by-side comparisons for products, and the “theme pages.” I look forward to them every month. I also have held onto the pages about new and upcoming designers and how they run their business – what they charge, where they work, their sources, etc. Very inspiring for young designers starting their own business…ahem… :)

    This stinks!!

    pearllindss last blog post: *Real Talk* Creativity Series…

  • Reply domesticinnyc January 28, 2009 at 2:03 pm

    Oh no!! Domino was my favorite magazine, and I just signed up for a subscription. What will take it’s place?? There are no other home magazines I love nearly as much…I’m so bummed!!

    domesticinnycs last blog post: Can I call a do-over?

  • Reply HAMMOCKS January 28, 2009 at 2:03 pm

    I just read/wrote about this. Part of what makes me sad along with the loss of a refreshing/contemporary shelter mag is that it leaves less print magazines for young brands to aspire to. It seems that bigger magazines prefer and frequent bigger brands. Magazines like Domino and Blueprint were magazines that

    HAMMOCKSs last blog post: Domino Closing…

  • Reply Tami January 28, 2009 at 2:04 pm

    Domino was my cure when BluePrint went away, now there is nothing left to replace either of them! Sad Day.

  • Reply Ms Unreliable January 28, 2009 at 2:05 pm

    Very sad news, I feel like lighting a candle too. :\

    Ms Unreliables last blog post: It’s the Little Things…

  • Reply HAMMOCKS January 28, 2009 at 2:05 pm


    they were magazines that I saw my peers in as well as aspired to myself :(

    HAMMOCKSs last blog post: Domino Closing…

  • Reply Mary Kate January 28, 2009 at 2:08 pm

    Oh no! I am CRUSHED!!!! :( I’ll still read Ready Made and then I’ll have all my inspirational blogs!

  • Reply Patia January 28, 2009 at 2:09 pm

    I’m heartbroken.

    First Blueprint, now Domino. There is nothing left for hip, young decor, is there?

    I do love Country Home, but that’s a little different.

  • Reply Welmoed January 28, 2009 at 2:09 pm

    This is such sad news. I really did love Domino, mostly for its realistic depiction of the cost of window treatments and other soft furnishings. I just renewed my subscription, too. An interesting tidbit: two days ago I received a promotional mailing from Domino, thanking me for my renewal and offering a second year for just $5. I thought about it, but had heard there might be problems with the magazine, so I decided against it.
    Any clue on what happens to existing subscriptions?

  • Reply decor8 January 28, 2009 at 2:11 pm

    Jen: You said, “It’s unfortunate that some rags out there survive with uninspired content and this creative, inspirational gem couldn’t find the support to make it.” I couldn’t agree more! There are some titles that I just look at and say WHY? whenever I’m at Barnes & Noble. I just don’t GET IT. How do they keep going, some of them just continue to float and not even on water – dry land!

    I would be willing to spend up to $8 on an issue of Domino. I never understood why magazines focus so much on advertising and not on charging the actual customer. I mean, I’m not in the publishing world running things so I know little about how it works but I imagine their revenue is nearly 100% from ad revenue. I don’t understand the “old school” thinking in the publishing business, why don’t they raise the price to customer and depend less on ads and more on delivering quality content so readers will crave each and every issue and HAVE to buy it? Or do a quarterly issue until the economy springs back, maybe charge $4.99 or $5.99 for that “Special” issue.

    Does anyone know much about publishing and why more mags don’t look for alternatives vs. folding altogether?

  • Reply julieann January 28, 2009 at 2:13 pm

    oh Holly I am so sorry, what a bummer!! I heard rumblings from a friend with a connection at Conde Nast in Nov but I thought it couldn’t be true. I think Nicole is right, I would also pay a bit more to for a magazine I loved to stay a float. Is it strange….I feel like I lost a friend today. One that came to visit each month and brought a weee bit of joy. I love the touch and feel of a magazine and its sad to see all the good ones disappear….

    julieanns last blog post: Daydream

  • Reply la petite maison January 28, 2009 at 2:15 pm

    I feel like screaming right now. :( I really wanted to believe that the rumors were just, well, rumors. I’ve seen my magazine subscriptions drop one by one, alhtough now it seems to be going at a faster rate. I was trying to cut back on my foreign shelter magazine purchases at Border’s, but with the loss of Domino where else am I supposed to turn for accessible design?

    la petite maisons last blog post: Wedding Talk: Invitations for Less

  • Reply decor8 January 28, 2009 at 2:18 pm

    Welmeod and others who asked about subscriptions: My experience has been that when mags fold they usually replace your subscription with another mag in their fleet. Not the best for the consumer, I know. But it’s how they do it.

  • Reply meg manion silliker January 28, 2009 at 2:19 pm

    i’m crushed. i save all my domino issues for reference and because i still love to go back and re-read them all the time and they look nice on my shelf. darn it. why does this always happen. i really loved blueprint as well. domino was my affordable entertainment. now besides your blog where shall i go?

  • Reply kaitlyn January 28, 2009 at 2:20 pm

    ughh domino was my number one.

    this is the magazine i look forward too! how sad :o(

    I’ve learned a lot from those pages, it was always sort of different, had it’s own personality- definitely stood out among the other home magazines.

    I agree with a lot of the comments- how does this gem fold with all the others that are so not up to par hanging on still?

    kaitlyns last blog post:

  • Reply Katrina Lynn January 28, 2009 at 2:24 pm

    I’ve been brooding about this for hours now! Can’t concentrate on anything else I am so sad! I guess I will have to stick with Elle Decor and House Beautiful, although nothing was as fresh, hip and identifiable as Domino was.
    Darn you recession!! :*(

    Katrina Lynns last blog post: Domino magazine CLOSED?!

  • Reply Robin January 28, 2009 at 2:27 pm

    It took me a while to get into Domino, but I was finally starting to see it as a way to fill the Blueprint-sized hole in my life. I actually filled out a subscription form yesterday night and was going to send it this week.

    This is totally crummy news.

    Robins last blog post: Perogies

  • Reply Suzanne January 28, 2009 at 2:28 pm

    I’m so sorry that this affects you personally. Hugs to you.

    This is the last of my faves to go…Cottage Living {loved the inspiration it provided for small interiors}, Country Home {loved its modern, country vibe}, and now Domino, which I looked to for its hip casual aesthetic. I say we all put our creative minds together and develop something fabulous to fill the void!

    Suzannes last blog post: { sunshine on a cloudy day: shannon fricke }

  • Reply Kerry January 28, 2009 at 2:31 pm

    What!? But I just subscribed after reading your blog post about Zooey D! Boo :(

    Kerrys last blog post: Baby Kicks

  • Reply Flavia January 28, 2009 at 2:32 pm

    I seriously want to cry right now. I’ve been subscribing since the first issue, and like others have said, there is no substitute. I do like House Beautiful, and I was just getting into O at Home and now that’s gone too…

  • Reply Michelle January 28, 2009 at 2:35 pm

    What a shame. I was a charter subscriber and loved every bit of the magazine. I am really sorry to see it go.

  • Reply Shashi January 28, 2009 at 2:36 pm

    That’s such a shame, I found loads of inspiration in Domino.

    Shashis last blog post: Day something or other

  • Reply Deana January 28, 2009 at 2:39 pm

    I am bummed. That was certainly one of my fav. subscriptions, too. I really hope that doesn’t mean doom & gloom for Lucky as well?

    Will definitely miss seeing that in my mailbox every month… :-(

    Deanas last blog post: Snow what…

  • Reply mudpuppy January 28, 2009 at 2:39 pm

    Man, whatever happened to hanging in there during the tough times. Domino was awesome for getting away and planning for when the economy bounces back. These dang companies, they cut the good stuff, their hard working employees and not the CEO’s pay and bene’s and then wonder why? they cant make it? Please everyone get a subscription to Sunset magazine (if you live in the west) its all I have now.

    mudpuppys last blog post: Bud vase with woven knotless net – $34.00

  • Reply Ashley Pahl Designs January 28, 2009 at 2:44 pm

    Oh no! Domino is the only magazine I currently subscribe to! First Blueprint, now Domino?

  • Reply CariAnn January 28, 2009 at 2:45 pm

    No!!!!! I can’t believe it. Domino makes me jump up and down when it comes in the mail. I have all but the 1st issue and still go back through them for ideas. This is truly heartbreaking. What a huge bummer!!!!

  • Reply Stephanie January 28, 2009 at 2:46 pm

    I’m so sad. :(
    There are lots and lots of great design blogs out there (espc. Decor8), but nothing replaces the feel of a magazine in your hands.
    Domino has been a huge inspiration for our event design business. We love Wallpaper and Elle Decor is ok, but Domino had it goin’ on.

  • Reply Rachel January 28, 2009 at 2:46 pm

    I actually gasped when I read this! It is the only magazine I hold onto each month. Not only have blueprint and now Domino, but also cottage living, and others have folded. I feel like I am left with no magazine relevant to my lifestyle…so so sad.

    Rachels last blog post: foggy

  • Reply Mary Kate January 28, 2009 at 2:47 pm

    It is sad, I have been following this magazine since its debut appearance. Ever since, I its been like Christmas pulling Domino out of he mailbox. It is the only Decor magazine that real people with excellent taste can read, relate and learn from. Most decor magazines are too “done up” and style specific.

    I am gonna miss this magazine.

  • Reply Denise Smith January 28, 2009 at 2:50 pm

    It is time for businesses to tighten their belts and get lean and mean before things get even worse. We are beginning to see a change in the quality of life when our options diminish. So sad…

    Denise Smiths last blog post: The Demise of Domino

  • Reply Patia January 28, 2009 at 2:51 pm

    Country Home, too?!? No! I’m devastated.

  • Reply Erin January 28, 2009 at 2:54 pm

    Holly, I have a friend in Paris to whom I send issues of Domino each month – we actually met through an international magazine swap on your blog a couple of years ago (in 2007, I think). We’re both pretty bummed about our favorite N.A. shelter mag going bottoms up.

    Erins last blog post: No Escape

  • Reply Laura January 28, 2009 at 2:54 pm

    I agree with so many of the rest of you – nothing can replace Domino! I have pretty much stopped buying all of the other shelter mags because they are either too unrealistic or too cheesy. I feel like a three year old – I just want to stamp my feet and yell and cry. Why? How could they? I have loved Domino since issue #1!!!

    Seriously Holly, I don’t know what to replace it with!! No other mags in the States come close, and many of the really cool international mags aren’t available here and/or they’re just too expensive – and even those can’t replace Domino anyway. It was one of a kind. Honestly, I’m really mad at the publishing companies right now – Blueprint, Cottage Living, etc., they’re all getting knocked out. It’s so sad.

    Lauras last blog post: Global Mama Hero: Jarid Manos, The Ghetto Plainsman

  • Reply Krista January 28, 2009 at 2:56 pm

    NOOOOOOOOOOOO!!!!!!!!!!!! I just subscribed and bought their book!!! I am so sad!!!!!!!!!!!!!!!!!!!!

  • Reply Laura January 28, 2009 at 2:57 pm

    Sorry, forgot to add this – I think your idea about charging customers more for magazines or cutting down to quarterly issues is genius, Holly. I also would have happily paid a few extra bucks to get my Domino! WHY couldn’t they do that?? Arg!

    Lauras last blog post: Global Mama Hero: Jarid Manos, The Ghetto Plainsman

  • Reply ModernDomestic January 28, 2009 at 3:03 pm

    This is so sad! Although I’m not entirely surprised – the last issue was really thin. But this was a great resource and source of inspiration for me. I’m also sad that they couldn’t move the operation to be online-only, since their Web site is fabulous.

    ModernDomestics last blog post: DC Cupcake Odyssey: Red Velvet Cupcakery Keeps it Classic

  • Reply lindsay January 28, 2009 at 3:05 pm

    Sheesh, this really bums me out. I couldn’t help but to come back and read what everyone else has to say about this.

    My husband just walked in and I told him my favorite magazine just went under. His reply…”can’t you just see all the same stuff in all those blogs you read for free” I’d be lying if I said that wasn’t the very reason I cancelled 3 other mag subscriptions this year. We needed to trim our spending, and I figured I know the sites to go to that cater to my tastes, I don’t have to deal with all the advertising, and that’s less paper being used…

    Although, I would’ve paid 3 times the subscription price to keep Domino in my mailbox.

    lindsays last blog post: The view from where I sit…

  • Reply Domino_fan January 28, 2009 at 3:06 pm

    Domino was not only my favorite shelter magazine, it was my favorite magazine altogether! This is SO SAD!!! Domino was the only magazine with a point of view that was hip without being too modern. It was a gem–like that girl who can mix designer clothing with obscure vintage finds she scored at some Paris market. It was endlessly cool and inspiring! The other shelter magazines don’t even COMPARE! Most of them are stuffy and geared to homeowners. I’m a 20something with an apartment, and Domino understood me instead of pitching me all-marble kitchens with columns. I am seriously more upset than I could put into words. Couldn’t they have just cut it to a quarterly mag? Such an extreme move–and UNFAIR given their ardent reader-base. It makes me so mad I want to unsubscribe to all my Conde magazines. They could have cut the staff, cut the issues, gone totally digital, ANYTHING…even as a FIRST move. To just kill Domino? Unthinkable.

    Any excuse they could come up with I could negate. They probably killed the website because it doesn’t get enough hits right now. Hello…if you CLOSED the magazine and only left the website up, EVERY READER would keep it as their homepage, would click on every advertising link you showed them, would prop Domino up HOWEVER they so could. You didn’t even give us an option, Conde. You didn’t even ask us what we thought. Of all the companies that know genius magazine concepts are years in the making, it befuddles me that the powers that be couldn’t see the light at the end of the tunnel. Clearly, the accountants at Conde are not as insightful as the wonderful and creative people who made Domino come alive every month. Otherwise, they could have seen the myriad solutions past this miserable–but TEMPORARY–economic crisis.

    • Reply decor8 January 28, 2009 at 3:11 pm

      Well we always have TY PENNIGTON LIVING {he he} — Becky from Hatch had to go and Facebook me with that as an old stand by to replace Domino mag. Eek! Becky! That’s like replacing Brad Pitt with David Hasselhoff!

  • Reply Jamie January 28, 2009 at 3:10 pm

    Talk about a great depression. Why don’t they go only online?

  • Reply Bonnie Tsang January 28, 2009 at 3:14 pm

    I am truly sad by this news. Where else can I go for inspirations??

    Bonnie Tsangs last blog post: randomess

  • Reply Stephenie T January 28, 2009 at 3:15 pm

    While I am sad to see so many wonderful mags shut down, I’ll be excited to see what new mags will materialize once the recession turns around. For anyone considering something like this, it’s a great time to start some planning. We might find ourselves graced with something even more excellent than Domino. In the meantime, I’ll have to reread back issues.

  • Reply aphrochic January 28, 2009 at 3:19 pm

    This cannot be happening!!!! I just can’t believe it. I heard the rumors, but tried to stay hopeful. Like so many others have said, Domino taps into a unique niche, offering real homes with amazing style. The only other shelter mag I buy is Living Etc.

    It will be sad to see such a great magazine with such talented people disappear. Not only did Domino have a significant influence over my style for the last three years, I felt that it really spoke to me as a young, professional woman who is looking for creative ideas for her interior. It was also one of the most diverse shelter magazines out there – crossing generations, gender and included people of color.

    I am beyond sad. We are losing the things that are important to us. I hope that someone from Domino still gets out there and blogs, and can find ways to bring us that Domino style that you can’t get anywhere else.

    So sorry to see you go Domino…you will be missed.

    aphrochics last blog post: Thank You AT & African Style Giveaway!

  • Reply irene January 28, 2009 at 3:23 pm

    They just sent me a 2 year renewal notice card yesterday. Guess I’m glad I read this before I sent the check.

  • Reply megan January 28, 2009 at 3:24 pm

    This was the only magazine I subscribed to. It just can’t be replaced. I consider all the other decorating magazines to be too alike and too boring. Now there is nothing fun to look forward to in my mailbox! ARG!!!

    megans last blog post: Grateful Monday

  • Reply Anna January 28, 2009 at 3:26 pm

    NOOOOO! I noticed the last issue of Domino seemed a little “thin”. And a thought came into my head, which I quickly brushed aside . . . “Could they be going under?”

    I can hardly believe this news. When I found the magazine I thought, “this is it!” This is the stuff I’ve been looking for. Someplace to look for fresh ideas— for cleverness and hip—a look that fulfills the designer in me. And now it’s over?

    Why is it that when things get tough, that beauty and creativity gets swept aside—the very thing that fills our souls and makes life bearable. . .


    Annas last blog post: International Blog In

  • Reply kate January 28, 2009 at 3:27 pm

    What a BIG bummer! I loved Domino & it will be sorely missed. I feel print is going to be a thing of the past soon….Which is too bad since there something up flipping through tangile pages of ideas. I do spend the majority of my “reading” time online though…maybe thats to blame? An increasing amount of people are turning their computer on instead of checking their mail for their mags or newspaper?

    kates last blog post: Seafoam Green Mid-Century Lamp

  • Reply Kathrin January 28, 2009 at 3:27 pm

    NOOOOOOOOO!!!!! Domino was my fave mag. I even had it send to Germany. Even though I couldn’t buy all the cool stuff. Oh my I will miss it. Sooooo sad! It was such a great inspiration every month and the most unique magazine. Where are my tissues?

  • Reply Monica January 28, 2009 at 3:29 pm

    That’s terrible news! As for the people that work there I hope that they can find jobs, magazine publishing is not the easist industry to begin with therefore goodluck to the Domino staff. Another magazine I like to read is WISH (its a Canadian publication) here’s the link, I think you’ll like it!
    Domino will be missed :(

    Monicas last blog post: in the nude {makeup~Spring’09}

  • Reply j January 28, 2009 at 3:35 pm

    What a bummer. It is my favorite magazine. No other shelter mags appeal to me, they are all too high end. With Domino, even if I couldn’t afford the ideas at least I was inspired to come up with a DIY alternative. I don’t get that from other magazines.

    js last blog post: Nooooooooooo!!!

  • Reply paola January 28, 2009 at 3:37 pm

    It’s NOT just the economy. Domino was so uninspiring in comparison with the European shelter mags – terrible styling, boring celebrity spreads of ugly homes and poor production and design values. Someone should look at Livingetc, Elle Deco UK or even Ideal Home and try and recreate them in the US…

    Sad you lost your column though… and very sad to lose the website, which was by far the best bit…

    paolas last blog post: Victorian Colour

  • Reply Kristan January 28, 2009 at 3:39 pm

    Oh wow… Okay, I admit, I didn’t subscribe to it, but I know it was pretty successful/well regarded and liked by its readers, so that’s kinda sad and scary.

    (Also, thanks for taking the comments out of the RSS feed! Much friendlier to my reader. ;))

    Kristans last blog post: I think it’s pretty obvious this bookcase can kick your bookcase’s ass

  • Reply Summer January 28, 2009 at 3:41 pm

    *sigh* sheesh, another one! I really liked Blueprint and miss that a lot. I love Dwell and Readymade…I hope they stick around!

    Summers last blog post: A modern front page

  • Reply Jaime January 28, 2009 at 3:43 pm

    I am so sad. I love Domino. I love it so much that I gave up all my other mags and just subscribed to them. The tough times are hurting us all.

    Thank goodness for my Google Reader loaded with all the blogs I love.

    Jaimes last blog post: All That She Wants…

  • Reply Kristen January 28, 2009 at 3:47 pm

    I’m so depressed. I just signed up for 2 more years. What do I do about that? Thank God for Decor8. I love your blog! I’m really going to miss Domino. I think I need a glass of wine after hearing that. *Sigh*

  • Reply LIMOM January 28, 2009 at 3:49 pm

    I am a charter subscriber to DOMINO and still have every issue, post-its and all. The “DOMINO look” has had a profound impact on my decorating, and I have turned to it time and again while decorating my first house. I have DOMINO to thank for the rousing success that is the pool table green wall color of my otherwise black and white powder room.

    I was raised in a gorgeous home filled with Waverly and Hitchcock and Ethan Allen and antiques, by a mother whose steady hand could sew a breathtaking window treatment, plant an enchanting garden, and entertain for 2 or 20 without breaking a sweat. While I had no desire to cast this world aside for a cold minimalist modern look, I knew I wanted something more youthful, colorful, and with more personality. DOMINO spoke to that desire. I will greatly miss the monthly visit from the talented folks who were DOMINO, and I hope they all will land softly.

  • Reply Sarah O - craftyFOLK January 28, 2009 at 4:06 pm

    oh no! i’m just about to move and needed the inspiration for my new rooms!
    i’m sad on many levels to see it go.

    Sarah O – craftyFOLKs last blog post: Butter and Brooches

  • Reply lori January 28, 2009 at 4:22 pm

    i am so bummed about this. my bulletin board in my studio is filled with inspirational clippings from that magazine. ugh. sad day.

    loris last blog post: self-feeding

  • Reply belinda January 28, 2009 at 4:23 pm

    wow, what awful news to wake up to! I’m now nervously biting my finger nails on the other side of the world wondering if the grim magazine reaper will be pointing his death finger at my own Real Living! My first thought was “ooooh we should launch over there” because to be honest, as much as I love (loved?!) Domino, it was a lot of pretty pictures in the end and not a lot of budget/real living, which is what we all need right now. But seeing as that’s our brief, I think we’d be a huge hit. But clearly not the best time to be launching a mag, is it?

    Holly, I’m not 100% on technical things regarding advertising and cover price, but I’d say with what I know about the costs of advertising in a glossy mag, the extra few dollars on the cover price woudn’t cover what they’d lose if advertising $$$ are down, which I’d say they must have been.

    I think it’s time someone launched a website/blog that had proper funding behind it and do a real online magazine with shoots/news/etc. It wouldn’t cost nearly as much as a hard copy mag and what’s to stop them charging a tiny subscription too? With all the mags closing, blogs will also be affected – the pool of inspiring images will run dry!!!

    On the bright side (for us!) and, um, a little advertising plug here: think about putting your Domino money into ours: Real Living has international subscriptions!! Check out our website (there’s a freebie stationery download too this month from Little Brown Pen!) my blog and the mag’s blog for a taste of recent issues. Ok, plug over, back to moping over Domino and worrying about my job….

    belindas last blog post: this week why don’t you…

  • Reply styleosophy January 28, 2009 at 4:31 pm

    I don’t know what else I could even look at that touched my home like Domino did. Honestly.

    I need suggestions. This sucks.

    styleosophys last blog post: tuesday’s tip: instant humidifier

  • Reply Hanna January 28, 2009 at 4:49 pm

    I didn’t read the mag much, I get my inspiration from blogs these days…but I really like the deco-files! I will miss the webpage.

  • Reply Taylor January 28, 2009 at 4:51 pm

    I, too, felt this coming. Just little signs/flags that showed they were falling apart. I’ll miss it. I’ve been with them since day one.

    Taylors last blog post: Blog – One Year Old

  • Reply wendy January 28, 2009 at 4:57 pm

    totally bummed.

  • Reply Jojo January 28, 2009 at 5:28 pm

    WE ALL LOVE DOMINO! I just hope they are going to see all of our comments on the blogs..and have the confidence again to continue. Take a break and come back to us.
    It is my favorite magazine ever in USA, and I always feel so excited when the new issue releases. I do not only get inspirations from Domino; many of us may find our dreams in the magazine like that’s our dream home, dream room would be like…

  • Reply Justine January 28, 2009 at 5:39 pm

    Monica Commented:
    “That’s terrible news! As for the people that work there I hope that they can find jobs, magazine publishing is not the easist industry to begin with therefore goodluck to the Domino staff. Another magazine I like to read is WISH (its a Canadian publication) here’s the link, I think you’ll like it!
    Domino will be missed”

    But I’m afraid WISH is also closing up shop. Their editor, Suzanne Dimma just went to Canadian House & Home, so it’ll be interesting to see if she jazzes up their traditional styling.

  • Reply jill January 28, 2009 at 5:55 pm

    i am so sad about this. so sad. i wrote the editor. i had a subscription and looked forward to this magazine every month. save domino!

    jills last blog post: giveaway: black + white cookies

  • Reply Diane January 28, 2009 at 6:45 pm

    I know! This totally sucks! I’ve been bummed ever since I read this on A Cup of Jo this morning. I’m still mourning the loss of Blueprint and Cottage Living and now this! I am so glad that I’ve saved all of my back issues. I’m thinking of maybe getting House Beautiful or just biting the bullet and paying the extra for a subscription to Canadian House and Home (my fav!). I would love to subscribe to Living Etc., but I simply can’t afford to spend over a $100 for an international subscription.

    Dianes last blog post: Crafts and decorations for Valentine’s Day

  • Reply Shayla January 28, 2009 at 7:00 pm

    To be honest, Domino was about the only home magazine that I still bought faithfully on a monthly basis. Most of the magazines have gone too upscale and for those of us who are not in that league, their appeal is limited. I’ll probably go either Casa Facile or find another European substitute that perhaps I can get on an ongoing basis here in Canada. The problem is that every single time I get attached to a magazine, it seems to go on a bit longer and then fold. No offence but sometimes you just want to leaf through real paper to look at the pictures and be inspired, rather than hit the online route. Thanks for decor8 though because it’s rapidly becoming one of the few sources that I check regularly.

  • Reply justine January 28, 2009 at 7:10 pm

    I am beyond miserable. That magazine was honestly a highlight of my month. When all else failed, the inspirational images and articles, humorous writing, and amazing resources brightened my day. I loved escaping to my domino world. There truly isn’t another publication like it. Can someone in the know please keep us updated about where the staff are headed/where we should turn to for our fix? Good luck to everyone on the Domino team. The magazine will be missed!

  • Reply Allison January 28, 2009 at 7:16 pm

    Nothing made me more happy than ripping into Domino each month. Loved the design tips and editorial pieces – WTF. At least leave the web site live?

    It held a close second to my love for Lucky. PLEASE don’t shut that down.

    Allisons last blog post: my eye’s on you

  • Reply erin January 28, 2009 at 7:30 pm

    im sorry holly! i know this is upsetting, and i really feel for all those in the magazine industry. i feel bad complaining about losing my favorite mag to which i was a loyal subscriber when they are losing jobs!

    i would have gladly paid more for the magazine to stay a float- it was worth WAY MORE than the $10 or $12 they charged for a year! i’m with you- why don’t magazines charge more??? and a quarterly issue would have been a good idea. their website was such a great resource too. im gonna miss my deco-file :( ive got a million images store on there, it was such a great tool.

    as silly as it sounds it was always a good day when my domino came in the mail. nothing like getting cozy on the couch with a coke and my favorite magazine in my hands. luckily we have great design blogs like decor8 to go to for inspiration!

    the only other shelter mags i like are international ones- living etc and real living…but i usually look at those online- i may look into subscribing if possible.

    oh and ty penningtons got nothing on domino. lol!

  • Reply DainaFrances January 28, 2009 at 7:34 pm

    Wow. I think I’m in shock. Since they cancelled Blueprint, I was afraid that something like this would happen. Nothing that I have found will comes close to Domino… I guess I will rely only on blogs like Decor8 for my design inspiration from now on.

  • Reply Genevieve Gail January 28, 2009 at 7:38 pm

    No way!!! I really hate to hear that, Domino was one of my favorite mags! Not to mention my mother-in-law just bought me a year’s subscription for Christmas!

    Genevieve Gails last blog post: DAY JOB: Bianco Carrara Bathroom

  • Reply Eva January 28, 2009 at 7:49 pm

    All the cool magazines are folding! I was a big fan of Jane and Blueprint and now Domino. I’m starting to be a little scared for Nylon…

  • Reply Emily January 28, 2009 at 7:49 pm

    this is awful.

  • Reply Cat January 28, 2009 at 7:56 pm

    I just went to Domino website. You can STILL SUBSCIBE. Conde made the announcement. THERE IS NOT ONE WORD ABOUT IT ON THEIR SITE. BUT WHY do they not post that info right there on their site??? And why can one STILL SUBSCRIBE to the magazine? And why do they not post refund info or alternatives on their site? Conde did the same thing with House and Garden and I had just sent in my money for new subscription and CLEARLY they knew they were closeing down. I hear we will get “Lucky” mag. YUCK
    I am really tired of Conde taking my money…..

    • Reply decor8 January 28, 2009 at 8:35 pm

      Cat – I understand your frustration. Usually when a magazine folds it happens pretty quickly, people usually find out same day from the higher ups and boom! it’s done. I’m sure it will take a few days or even a week or more to update their website.

  • Reply Scarlett January 28, 2009 at 8:01 pm

    I am sorry about your column. I hope that you will find somewhere else to share your talents [besides here of course]. I bought my first issue of Domino in Jan 2006 and never missed an issue since. =/

    I moved to the UK from NY this past August and I get Livingetc. and Idealhome every month. I also get Skona Hem from Sweden but out of American mags, there really isn’t anything like Domino. I still love Dwell and my mom picks me up the newest issue every month, so I guess I will say the ones I will “turn to” are Livingetc and Skona Hem with Dwell as next best.

    Good luck to you and stick with your blog…it is beautiful and very inspiring.


    Scarletts last blog post: K is for kids, Kapla, and Kido!

  • Reply Matte Stephens January 28, 2009 at 8:05 pm

    Very very sad! It is such a great magazine and you did such wonderful things with them Holly.

  • Reply Emily January 28, 2009 at 8:06 pm

    Two of my favorite magazines folded this month–JPG and now Domino. I’ve been a Lucky subscriber forever and added Domino to the mix when they came on the scene. Between this and the sad news in newspapers, I fear for print media. But there is something to be said for something in hand, something tangible, something extremely portable. I don’t think print is dead–but it seems it might have a serious storm to weather.

    Emilys last blog post: No more Bull

  • Reply jill January 28, 2009 at 8:25 pm

    That is really sad news and I just paid for my subscription renewal last week.
    We have a cool magazine here in Canada called Canadian House and Home. Not too high end, but gorgeous, realistic interiors. Check it out…

  • Reply tina January 28, 2009 at 8:43 pm

    That is so sad. Ugh.
    I so need a hip and real shelter magazine…Domino ended up being the only magazine of it’s kind that i purchased. (after the demise of blueprint)
    Very sad,Holly.
    I think i’ll go check out the Wish site that a few people have posted here in the comments.
    That or find a swedish design mag with translations…
    and you…we will continue to have you for all the best inspiration right in one place.

    tinas last blog post: Girl Time

  • Reply Amanda Kavanagh January 28, 2009 at 8:48 pm

    Oh this is such bad news for the design community. I got so much inspiration from this magazine. I’m especially bummed out because I gave out 5 subscriptions as gifts this Christmas.
    Well, I hope they can reform when the recession lifts. In the meantime we still have fabulous blogs like yours and D*S to keep us drooling.

  • Reply donna January 28, 2009 at 8:56 pm

    Here in Canada we had a great Domino-like mag called Wish (as Monic pointed out) but it folded in November.

  • Reply Condo Blues January 28, 2009 at 9:03 pm

    This is awful for the readers of Domino but also for writers – writing for shelter mags is like a breath of fresh air over other writing gigs!

    Sorry to hear about your column going away too. I had a similar situation and blogged about it last week. I called it “a big bowl of suck flakes” (which I’m considering trademarking that phrase.)

    I’ll share my bowl of suck flakes with you.

    Condo Bluess last blog post: How to Make a T-shirt Quilt [Digg]

  • Reply ami January 28, 2009 at 9:29 pm

    This sucks! I keep issues of Domino on my bed-side table and read them when I’m stressed or winding down from a long day. Now I won’t have any new material to read :(

  • Reply ptclark January 28, 2009 at 9:50 pm

    NOOOOO!!! This can’t be true! Domino is my favorite magazine of all time. Finally a shelter mag that spoke to me! I am crushed!!!

  • Reply Kathryn Price January 28, 2009 at 10:15 pm

    Domino magazine changed my life. A big and bold statement but true. I never felt I could connect with design and Domino openend my mind up to a new world. It is accessible and edgy and brilliant. It was like Christmas morning whenever I got it in the mail. My peace and grace on the couch with a cup of tea. It made me think and grow as a creative person. I am heartbroken.

  • Reply Tatyana January 28, 2009 at 10:28 pm

    I remember when Princess Diana died and they were showing it on TV and I just kept saying that it wasn’t true… that it couldn’t happen…
    I kind of feel the same way about this (although it’s not the same, I know)… I just don’t want to believe it’s happening… :(
    ALL the magazines I was reading are gone: Blueprint, Cottage Living, O at Home, and now Domino… I have its every issue.
    I just renewed couple of months ago and only paid $20 for 2 years worth of issues… that’s (I think they have 10 issues a year) $1 per issue…
    It made me wonder how they could make it, selling the magazines for a $1 each, even with all the advertising income they get… all that paper, all that postage, all the expenses of travel, photo shoots, writers, etc, etc, etc…
    I know a lot of people love the feel of a magazine. But I would be OK if I got it as an electronic copy – a pdf.
    As Holly said, I would have no problem paying more, getting less advertising and more design… I would even be OK with a quarterly publication until things got better…
    Why do some magazines, 70% full of expensive designer ads in glossy, thick paper, survive and not the ones that actually give us what their name says they do-design?
    This is so sad.
    P.S. I called Domino and they are going to reimburse me. That was nice…I don’t want another magazine…

  • Reply Terriaw January 28, 2009 at 10:29 pm

    This was definitely another great magazine I loved that is closing shop, along with Cottage Living and Country Home. I am happy we have access to this information online, and it’s also nice to see similar magazines from the UK and Australia being offered more in the US.

    Terriaws last blog post: No Cat In a Hat Here

  • Reply Sandra January 28, 2009 at 10:31 pm


    My favorite design magazine that actually is hip and shows affordable design ideas.

  • Reply josh (in wonderland) January 28, 2009 at 10:36 pm

    holly, i read in your one comment that you said something along the lines as, “why not charge the customer more?” and i’ve been wondering the same thing.

    i just spend 12 dollars (10 for myself and 2 for a gift) for two full one-year subscriptions…WHAT. i mean i love the bargain, and i normally wouldn’t complain but, seriously. i’d be willing to pay 20 dollars for just one subscriptions for myself. i know plenty of other magazines that charge just as much if not more for the garbage they consider content.

    i’m sure plenty of other readers would agree…and i feel like the fanbase for domino is strong and would try to support the magazine any way they could.

    josh (in wonderland)s last blog post: it’s not me, it’s you

  • Reply Katie January 28, 2009 at 10:50 pm

    Domino was my source of monthly inspiration. I loved the renovators notebook. I loved the accessibility of the designs and furnishings. I loved the eclecticism. Each space they published had soul. You could always feel the inhabitant through the pages. It was down to earth, yet chic. I feel so lost now. Elle Decor is all that I have left. Domino was such an important counterpoint. Ugh, ugh, ugh.

  • Reply Lianne January 28, 2009 at 10:51 pm


    I see you recommended Wish magazine earlier in the comments. I picked up their latest issue a couple weeks ago and the editor’s page stated that it was their last issue. Wish is gone, too. Sorry to break it to you. I hate to see all these magazines go under. Style at Home is no Domino, but it’s the closest thing I can think of at this point that isn’t from overseas:

  • Reply Sarah January 28, 2009 at 10:51 pm

    I can’t believe this!! I am so sad! Like others have said, I noticed the mag was getting a little thin, but I was hoping it would bounce back. This is seriously depressing.

    Sarahs last blog post: Center Wave Pillow in Artichoke

  • Reply Lilien Lopez-Fitzgerald January 28, 2009 at 10:56 pm

    How disappointing.. I just paid for a year subscription a few months ago.

  • Reply Bobbi Jo January 28, 2009 at 11:25 pm

    I am truly depressed upon hearing this news today…will I get any magazines in the mail after March? My fav was Cottage Living, then Country Home, then Domino. All closed/closing. The worst is that I loved the Deco File feature. I can’t believe that has to go too!! SAD!!! I love “magazine day” when I go to the mailbox.

    Please keep your blog going, you guys are the only design inspiration around any more. We appreciate all of your work!!!

    Bobbi Jos last blog post: Christmas Eve pics…

  • Reply My @ tha Hotness January 28, 2009 at 11:37 pm

    This completely sucks… Domino and I had been together since the first issue. My heart is slightly broken.

    My @ tha Hotnesss last blog post: Noooooooooooooooooooooooooooo!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Reply Lynn January 28, 2009 at 11:50 pm

    SOOOOO sad. Like many, it was the only magazine left that I looked forward to. Now what is there to read. Better Homes and Gardens, which I admit I can’t give up, seems to have gone more tradition/country again. Some of the others are out of my reach. The inspiration will have to come from blogs like yours. Yikes, this is indeed terrible news.

  • Reply ann January 29, 2009 at 12:30 am

    wow. This makes me so sad. I just renewed my subscription (and no i don’t want lucky magazine please) and it’s the ONLY magazine i look forward to and subscribe to. The website was just wonderful as well. I’m sitting here in shock and sad. Hopefully the staff will land on their feet somewhere and know that they have inspired so many people all over.

  • Reply Jen H January 29, 2009 at 12:38 am

    I know it’s just a magazine but this news is really upsetting! I was just about to go to sleep and now I’m just mad and so sad. Domino was a great magazine- fun, smart, witty, and full of SO much inspiration. I had no idea it was struggling. I agree with another post that I would have been HAPPY to pay extra to keep it afloat. I only get Domino and Elle Decor as far as “shelter” magazines. Elle Decor is beautiful but it’s too out there- it’s about castles in France not mini-studios in NYC. Domino was real and approachable. It was definitely my favorite magazine. Ugggh. This is just wrong!

    • Reply decor8 January 29, 2009 at 12:59 am

      I enjoy reading the various opinions out there, seems most of us are really sad to see our favorite US decorating mag go. I’m with ya, it sucks. For some who have expressed concern about me and my work there, no worries. I have my eggs in many baskets so I always have a source of fresh water so to speak. But for those working solely for the mag I am so sorry… I worked with many great people there and feel badly for them as it’s a tough time to lose a job, but esp. one you love.

      I know good will rise from the ashes, but still – Domino was the first and so far only magazine that I could relate to. I’ll never be pollyanna housewife with handmade cookies baking as I label everything in my craft room while holding down career, kids, pets, and of course I cannot forget that my house guests must have a special gift on their pillow that I handmade and oh yes, my wellies must match my front door – preferred color: goldenrod. In other words, Domino WAS NOT selling that picket fence lifestyle and that’s why I liked it.

      I think that despite how open-minded and eager Deborah Needleman was to include bloggers and others into the Domino fold, she still had corporate to report to and at the end of the day it doesn’t matter how innovative and amazing you are (and she was), they want numbers. It’s all about benjamins, baby.

  • Reply Kim January 29, 2009 at 12:56 am

    I’m with you — I may have to light a candle. I’m still in mourning over Blueprint and now I have to add Domino to the list of my favorite magazines that have folded. It’s good to hear that they’re reimbursing some subscribers; guess I’ll try my luck at that. Though, I’d much rather have my beautiful issue of Domino to look forward to.

    This blows!

  • Reply Andi-A January 29, 2009 at 2:04 am

    Okay so I’m guessing it’s senseless to hope for some last ditch save Domino Magazine campaign (Yikes I just had flashbacks to my wasted time in overkill zeal to bring back Cashmere Mafia searching and searching ridiculous Yahoo rants for who might some official pull, ridiculous maybe but if you saw the clothes push me to the oxygen tank). I just hate that with all this “it’s a new dayness” around there are still so many stogey stale establishment rules that need to die. And I’m wondering about the sister magazine Lucky. These mags are a real niche and even though I didnt go along with every idea presented I still loved the unusual cool yet unpretentious feast and I felt soo invited.
    Guess we better get out our thickest blankets and snuggle up again with Elle magazine and warm and fuzzy Margaret.

  • Reply Lauren January 29, 2009 at 3:08 am

    This is the absolute first instance of this so called “bad economy” hitting close to home. I mean, I realize that unemployment is up and that the media reports doom and gloom every day but I have seen no evidence in my mid-size, middle-class city in CA. The movie theatres are to capacity every weekend with ticket and refreshments easily $20 a person; there’s still a line at the expensive restaurants; and people are still joining the local country club. Where is this terrible economy???

    Domino was my absolute favorite magazine and I bought it most every month. I’m devastated. Buying the mag was a bright spot in my month. What can we do? Can we sign a petition? That’s silly I know but I wish we could. I agree with all other comments in that Conde Nast should have raised the cost of the magazine and cut content or made it a quarterly at the very least.

    Interesting to note: Amazon has begun a promotion within the last few days where if you buy certain books you can get a home/garden magazine for 50% off the already discounted price with your next order. Domino is one of those offered. I don’t know why they would start a promotion for a magazine that is about to run out. Hopefully the other magazines I selected (House Beautiful and Veranda) aren’t on the chopping block as well. :(

  • Reply suzanne January 29, 2009 at 7:06 am

    o.k. I am bummed.
    That is the third of my list of fav magazines that have bit the dust.
    Domino, Country Home, and Cottage Living.
    I have always been a magazine lover….from my “Teen Magazine” and “Seventeen Magazine ” days…
    I have a feeling that Real Simple will be next…just a feeling.
    Thank Goodness for fab. blogs with lots of visual inspiration!!!

    suzannes last blog post: not so easy for me…..

  • Reply Arch January 29, 2009 at 7:19 am

    Oh! That’s terrible.

    I would always ask anyone coming down from the U.S. to pick up Domino for me!

    Will miss the magazine:-(


    Archs last blog post: Chitra Santhe~ Art for All

  • Reply Chantal January 29, 2009 at 9:10 am

    I felt like I got slapped in the face cold! Sadness…And we have a subscription… Domino mag is not the run-of-mill decor mags and I loved that. Quirky, fun and full of ideas. I hope the same is not true for Lucky! My other go-to mag.

    Well, I feel badly for all those employees who will lose their jobs. I have friends who worked in various magazines here in Quebec who have already lost their jobs but they’re not despondent. All have told me that it was the “kicker” that has them going for their dreams. So..out of this I’m sure there are good stuff to come for those employees.


    Chantals last blog post: Happy New Year! Year of the Ox

  • Reply jennifer January 29, 2009 at 9:54 am

    i am so saddened by this news. i remember being so excited when i first saw it on the rack in 2005 and have almost every issue. even during desperate,i have always managed to dig up some change to buy it. wow. it just made me feel so cozy when i read it. all i have left now is BUST and VENUSZINE….:(

  • Reply juliette January 29, 2009 at 10:51 am

    Phoenix from the ashes – I hope there’s some club for all the ex-employees of the fantastic shelter magazines who have closed. I then hope they pool their resources, learn from senior publishing big-wigs’ mistakes, and create a fantastic magazine together. I would buy it. In the spirit of our new transparent-friendly government and the diversity-is-key phrase regarding investing, I’d like to see these things emphasized in the publishing industry. I think the quality would be better for it.

    There is definitely a gaping hole in the tactile magazine industry. I’m VERY curious to see what comes along to fill it!

  • Reply Sabina January 29, 2009 at 11:58 am

    I heard the news and I am heartbroken.

    I looked forward to my magazine in the mail each month and poured over each and every thing in it. It was original and fresh and just busting with design ideas and products I would have never found on my own.

    Fortunately we still have you Ms. decor 8!!

    Sabinas last blog post: Bambu

  • Reply Sheila D January 29, 2009 at 12:01 pm

    I’ve been subscribing to domino from Indonesia for 2 years now. I also just renewed my subscription last week for $45 a year.
    Thanks to Tatyana, I called domino just now and to ask for a refund.
    I guess, I will be subscribing to Real Living (Australian magazine). Other magazines that I buy occasionally are LivingEtc, UK Elle Decoration, home beautiful (Aus), House Garden (Aus) and Real Simple.
    I do enjoy ReadyMade but unfortunately we don’t have it here.

  • Reply Brandi January 29, 2009 at 12:46 pm

    This is my favorite design magazine. I will truly miss the anticipation I had every month waiting for my new issue to arrive in the mail. I would get so excited to make a cup of coffee, grab my kitty, Princess, and curl up on the couch to flip through it. I will now be scouring ebay for back issues. I never really fealt like I needed to before, because another was always on its way… not now! As well, I will be purchasing the Domino book. I do love your blog and go on daily to get a design fix. Another design blogger mentioned trying to collaborate with others in creating an eMag, with the same concept. Would be an idea, and you would definitely be a great addition to one if they do succeed in that. RIP Domino!!

  • Reply Cindy January 29, 2009 at 1:11 pm

    Cottage Living is gone too! Cottage Living subscriptions were replaced with This Old House. I wonder what Domino will be replaced with. Nothing will compare…

    Cindys last blog post: Amy Butler sage lacework fabric shoe bag

  • Reply Cat January 29, 2009 at 1:31 pm

    I do not mean to be a pest but a website can be changed in a flash or a message posted. And I just subscribed on the website and it worked! (I checked “bill me later). Now does that mean I would get Lucky? Yuck again. I feel so bad about the employees! And thank god house beautiful is still around. I soooooo fear all mags will fold. Advertiseing down over 50% and home furnishing companies closing right and left. The last thing anyone buys is home stuff when the economy is bad. It is time for major DIY.

  • Reply TJ January 29, 2009 at 1:41 pm

    Domino…not a subscriber, but an admirer.
    These are bad times…my “mom” magazines Home Companion and Wondertime are also ceasing publication…HC with the dec/jan 09 issue and Wondertime with the march 09 issue.

    I guess the publishers don’t understand the inspiration these issues provide.

    Sign me “totally bummed out.”

  • Reply Ellen January 29, 2009 at 1:50 pm

    I’m so so so so so so sad. I subscribed a few months ago and am so disappointed. I’ve always loved their website for inspiration. Especially organization in a small space- they really knew their readers! Now what will I aimlessly browse for hours at a time?!

    Ellens last blog post: Your Non-Italian, Non-Grandmother’s Potato Gnocchi

  • Reply eliza January 29, 2009 at 2:51 pm

    does anyone out there have any connection to living etc.? maybe someone could convince them to do some limited time overseas subscription promo.
    or hey, belinda, maybe you could talk to someone at real living about doing something like that.
    our void needs to be filled!
    i’m all for getting inspiration from blogs, but a lot of great design blog often reference domino and other shelter mags. without them, the blogs are losing content too.

  • Reply Meghan January 29, 2009 at 2:55 pm

    Odd. I *just* sent them money last month to renew with a gift sub. AND I was jsut sent — this week– a market reseach study from them. Odd. Really too bad. I did notice the last issue was a little thin, but I wondered if it was more based on ad dollars.

    Meghans last blog post: Off season

  • Reply nicoletter January 29, 2009 at 5:56 pm

    Oh no! Too bad, I just signed up for a subscription in october. What a pity! :(

    nicoletters last blog post: Wieder da, aber zuviel zu tun… back, but busy

  • Reply Du Buh Du Designs January 29, 2009 at 11:33 pm

    Dominio, Mary Engelbrieght, who’s next? All our our printed monthly sources of info are disappearing :(

    Du Buh Du Designss last blog post: $9.99

  • Reply Elissa Keno January 30, 2009 at 12:09 am

    This is such sad news. Domino and Cottage Living were both my favorite shelter magazines. Thank goodness for Decor8 and other sources of design inspiration online. We are running out of magazines!

  • Reply Annie January 30, 2009 at 1:48 am

    Oh, sad! And I just subscribed!

    Annies last blog post: colors

  • Reply irk24 January 30, 2009 at 1:42 pm

    This is incredibly sad. I’ve been a subscriber since the beginning and have saved every single issue. I am REALLY sad about this. It is the one magazine that I absolutely love and read right away and am almost always inspired by. Say it ain’t so.

  • Reply Botany January 30, 2009 at 10:42 pm

    I liked Domino as well, but I am more of a fan of House & Garden UK. It is fabulous, but I am sure that will be on the out list at a future date.

    Botanys last blog post:

  • Reply Christi January 31, 2009 at 8:18 am


    Everyone feels your pain – so sad! I freelanced quite a bit for Country Home mag and this latest news makes my outlook even more grim. Hate to think I’ll have to find a real job, but that’s this year’s reality.

    I remember thinking that the end of Seinfeld was the end of good TV or that Michael Jordan’s retirement meant the end of good basketball. Neither was true. More good will come, we just have to be a little anti-American and wait for it, and a little more-American and make it happen.

    Christis last blog post: Country Home Kitchen

  • Reply lsaspacey January 31, 2009 at 4:58 pm

    What makes me mad about these magazines going under is that it has NOTHING to do with circulation numbers, on the newsstand or by subscription. Cottage Living and Domino were extremely popular. The reason for their demise is purely the loss of advertisers.

    Advertisers don’t find the demographics of these titles worth their money now. That is why magazines of a higher demo will still be produced, ie: Coastal Living, Architectural Digest, Dwell. Advertisers will find these magazines and their readers less of a gamble. I wrote about this all on my blog. We’ll be stuck with magazines extremely cheap to produce or magazines for people who have country or island homes. Those of us who read the magazines for inspiration and not as catalogs were essentially dumped by the advertisers for people who actually spend their money. I can see their reasoning, but still….

    lsaspaceys last blog post: The demise of the hard copy decor magazine

  • Reply Kelly January 31, 2009 at 10:46 pm

    Nooo! First Blueprint, now Domino! Now where shall I go for quirky and uplifting inspiration?

    I’m so bummed. I know of no other magazine on the shelves that is as simple, fresh, and exciting as Domino. It’s a great disappointment.

  • Reply Kim @ The TomKat Studio January 31, 2009 at 11:19 pm

    I am so sad about Domino, not only because it was my favorite magazine…and I’m obsessed with magazines….but because I just purchased about 15 subscriptions for friends for Christmas and they were so excited to start reading it! So sad……..good thing we have blogs like yours to read!

    Kim @ The TomKat Studios last blog post: "Ultra-Crafty Party Planner Extraordinaire!"

  • Reply Patricia Fairbairn February 1, 2009 at 4:35 pm

    I just received their renewal letter yesterday so thought Domino was in the clear. I had heard rumors also. To go from being excited one day they were sticking around to learning the next day they’re going under is very hard to swallow. I have had numerous subscriptions to other mags that have folded also. Just recently Cottage Living decided to shut down but at least they offered to fill in my remaining subscription with Coastal Living, which is a decent mag. Blueprint never answered my questions regarding remaining issue reimbursement. I was disappointed as I expected better from Martha. I still haven’t gotten over House and Garden folding.

  • Reply Anita February 3, 2009 at 12:00 pm

    I’m really sad about Domino folding. Not only did I actually love the magazine, but also because my shop was slated to be in the April issue! Pillow Mint was going to be in the “Destinations” section…Rita Konig herself was here in Charlottesville scouting out shops. I can console myself with the realization that had Domino stayed alive, we would’ve been in!! Sigh.

  • Reply Penni February 3, 2009 at 4:07 pm

    I’m so sad about this! I started getting Domino when it first started, and I’ve saved every issue because I have loved them all so much. Even in the midst of financial troubles, I kept this one coming to my door. I’m sorry to hear that it’s folding. :-(

  • Reply kylsie February 3, 2009 at 6:55 pm

    I know I’m finding out late, but I’m completely crushed about Domino, and I’m not the only one I know who is. Blueprint and Domino were the only magazines I consistently read, religiously collected and ever subscribed to. I’ll keep up with my hip, colorful decorating fix online but it will not be the same. I am heartbroken.

  • Reply Yoli February 5, 2009 at 3:03 pm

    This is rediculous, this is actually a magazine people run out and buy. To let this magazine fold without an effort does not make sense.

    Yolis last blog post:

  • Reply Cakespy February 7, 2009 at 1:13 am

    This is a bummer. I wish magazines didn’t have to be more than just their content, but alas that is how the industry seems to be. This one will be lamented.

    Cakespys last blog post: Volcanically Delicious: The Lava Cookie

  • Reply Sarah February 9, 2009 at 9:07 am

    Also, why does Condé Nast keep 3(!) bridal magazines, and 2 golf magazines, and folds Domino? If I were an advertiser, I would definitely want to be published in a shelter mag that people buy loyally every month, instead of a bridal magazine that you buy once, if all goes well.

  • Reply Emily February 9, 2009 at 4:08 pm

    Just a little FYI for Domino subscribers:

    I just called the 877 customer service number listed in the front of the magazine. They gave me the option of extending one of the other Conde Nast titles I subscribe to, choosing between about 25 CN titles to finish out my Domino subscription, or getting a refund for unsent issues. Obviously, I wish I still had Domino, but the process of getting it taken care of was fast and easy and the woman was very helpful. If you don’t contact them, you might just be sent something random. I appreciate the flexibility, anyway.

  • Leave a Reply

    Scroll Up