I mentioned recently that Anthropologie in London will soon open its doors, today in fact, as the first Anthro in Europe. I decided that since so many of you showed interest wondering what it will look like and such, I asked one of my friends if she’d play roving reporter and share her impressions from the store. Susannah Conway, from the lovely blog Ink on my fingers, attended a press event there a few days ago and has pulled together a quick review for all of us who haven’t yet been to the new store. Would you like to see a peek? Susannah tells us about her visit below….
Hi everyone, Susannah here. I recently had the pleasure of visiting the new Anthropologie store on London’s Regent Street and, in all honesty, I’m still swooning. The 10,000 square foot store lies over three floors, each filled with so much eye candy you could happily spend a whole afternoon sampling every morsel. I’d been to the Anthropologie store in Seattle back in 2006 so I had an idea of what to expect, but their first European store still managed to surprise and delight.
The store has a full-time team of ‘visual artists’ who look after the windows and in-store merchandising, and judging by what I saw yesterday, those talented souls must truly love their jobs. While each floor has its main focus – textiles, home accessories, apparel – it’s all mixed together so artfully you can easily envision everything in your own home. It was vintage-inspired bohemian chic at its best – a look I adore – so I danced around the store with my camera(s)…
Even if you don’t plan on spending a penny, the store is a must-visit for anyone yearning for some visual stimulation; there were so many colours and textures to take in, with old sofas and dressers displaying floral china and jewel-coloured glassware, patchwork wool cardigans and embroidered peasant dresses, and, of course, the bedcovers, blankets and a huge rail of the most adorable aprons (seriously!).
The store mixes British and European designers with their own in-house designs so you’ll find new discoveries among the Anthro staples of scented candles and quirky ceramics. I loved the use of whimsy throughout the store: an octopus rug on the wall, a huge papier mache narwhal hanging from the ceiling and the truly amazing living wall, a 200 square metre wall made entirely from living plants, all watered with rainwater collected from the roof.
I think it’s safe to say that London shoppers will welcome Anthropologie with open arms; I’m already planning my return visit. – Susannah Conway.
Anthropologie, 158 Regent Street, London W1
Thank you Susannah for giving us a peek at the store! Readers, you can see more impressions over on her blog right here. :) Also my other English blog friend Bowie, who also attended this press night (from the Print & Pattern blog) took tons of photos – you can see them on her blog. Now no one has to feel left out because they’re not in London! :)
(images: susannah conway)