It is time for another gorgeous shop tour with tons of photos with many little things to study! Ready to take a moment out of your busy day to go on a little shopping trip with me? Today you’ll meet Allison Jones, owner of Lark in Daylesford, a small country town in Australia near Melbourne. Allison opened up shop only one month ago and so this is an exclusive peek at her gorgeous wares. Allison selected her shop name because, “It means joy, fun, a happy song. It’s a very light-hearted word. Also my baby boy was always waking up so early, so I was forced into becoming a Lark even though I am naturally a Night Owl!”, she says.
Lark carries their our own range of knitted toys and handmade accessories, plus homewares, stationery, totes, t-shirts and paper products. When I look at her shop it almost reminds me of a blog brought to life because she carries so many independent brands that you wouldn’t typically find if you were out buying at a trade show. This makes the whole Lark experience for someone living in Daylesford so very unique. For example you can find art prints by London’s Belle & Boo. In addition to small companies, Allison carries Japanese zakka and books, picnic sets from Danish label Rice, handmade children’s clothing, craft kits, zines and handcrafted products from Australian designers including Beci Orpin, Victoria Mason, Betty Jo, Little Shop Of and Twiglet. I asked Allison a few questions about her store and I’ve included her comments below with more deicious photographs.
Why did you open a storefront? We started with an online shop, but I felt that it was missing something, I really wanted to meet our customers and for them to see how all of the things that we choose could work together in a space. We moved to Daylesford as a young family three years ago and it’s where we live and work so I jumped at the chance to open a shop when an old factory building came up for lease in the centre of town. It looked a bit ugly but I had just returned from a trip to Tokyo and been impressed by these amazing boutiques like the Jeu de Paumes shop and gallery, tucked away in unlikely buildings, so I knew I could make it look pretty. We could have opened our shop in the city rather than the country, but Melbourne already has so many amazing shops whereas here, people are surprised when they come across us, we’re like a huge burst of colour and craftiness, a fresh, young shop that you would not perhaps expect in a small country town. And Daylesford is a favourite weekend destination for people from the city because of its mineral spas and beautiful scenery, so we do get a lot of visitors coming through anyway.
What feelings would you like for your customers to have when they enter Lark? I hope that visitors feel welcome, surprised, a little excited, nostalgic and happy.
Do you have any perks to lure in new customers and to keep current ones? We have a store newsletter, shopping nights and free goodie bags to tempt customers. We also run a fundraising scheme with our local creche. But mostly customers return because we always have fresh new things to entice them!
Ummm a creche? What is that? Oh, it’s a community childcare centre or kindergarten! We have a great one locally, and whenever the parents come into the shop and buy something the centre gets a percentage.
What future plans do you have for Lark? I would really love to open a cute tea shop inside Lark, serving classic Australian cakes like lamingtons, yoyos, and lots of different slices inspired by the CWA (Country Women’s Association). But I think we will need bigger premises for this!
Do you also have an online shop? Yes, right here.
How do you find the products that you carry? I organise a local makers’ market, so I have a lot of contact with crafters and makers from our area, there are some very talented people around here. The Australian website Made It is also a great source. When I want to look further afield, my main inspiration comes from blogs, Etsy, and my travels around Europe and Japan.
Are you accepting new artists and designers and if so, if someone reading has a product that may fit your aesthetic, can they contact you? Certainly! Just this week I received in the mail a gorgeous brooch from a designer in Sydney who had read about our shop on my blog, and we are going to be stocking them very soon.
Thank you so much Allison for touring us of your exquisite and charming shop! All the best in your new business venture, I see a tea room in your future for sure. ;)
(photos: Rohan Anderson)