I’ve known about this for awhile now but wasn’t able to reveal it until today… but my source at Anthropologie has confirmed that I can announce this lovely news today… But this month they will launch a new decorator concept which will help customers carefully select products to fit their needs along with expert advice and assistance. These workshop-style decorator shops will roll out in twelve existing Anthropologie locations in the U.S. and U.K. (listed at the end of this post) and their website will mirror their offerings.
The decorator concept will share Anthropologie’s aesthetic but it will be completely dedicated to, “delivering a unique experience that helps generate design ideas and support decision making,” and the decorator shops in stores will have wallpaper swatches, rugs, curtains, printed information about products, and it will host regular workshops with design experts. Main categories such as curtains, furniture, hardware, lighting, rugs and wallpaper, will be helpful to decorators and the in-store shop will look a little different in each location and will serve as both reference and to spark creativity.
They will also have design books and magazines (a first for Anthro to stock magazines!) that will also be presented and I’m happy to say that my upcoming book, Decorate, will be part of the line-up of inspirational books so I’m very excited. I have to fly over to the states just to see it with my own eyes. :)
Online customers will benefit from the new “For the Decorator” section listed under Features, which will debut on March 17th. The section will be home to tips and tool, such as a wallpaper calculator, upholstery fabric and wallpaper swatch requests, and glossary.
The Anthropologie store locations that will launch the decorator concept on March 24th are: London, Atlanta, Beverly Hills, Chicago, Corte Madera, CA, Denver, Houston, Miami, Nashville, NYC, Wayne, PA and Westport, CT.
NOTE: In London, at their King’s Rd location, two workshops are slated for March 27th: Meet Emily Chalmers, author of Modern Vintage Style and owner of hip Shoreditch boutique Caravan who will be offering one-on-one personal design consultations with customers. You can also meet Jemma Ooi and Nathan Philpott, founders of Custhom, will be screen printing individual postcards demonstrating their techniques which customers will be able to take home.