Events + Markets

Decorator Concept: Coming March 24th To Anthropologie!

March 9, 2011

I’ve known about this for awhile now but wasn’t able to reveal it until today… but my source at Anthropologie has confirmed that I can announce this lovely news today… But this month they will launch a new decorator concept which will help customers carefully select products to fit their needs along with expert advice and assistance. These workshop-style decorator shops will roll out in twelve existing Anthropologie locations in the U.S. and U.K. (listed at the end of this post) and their website will mirror their offerings.

Decorator Concept: Coming March 24th To Anthropologie!

The decorator concept will share Anthropologie’s aesthetic but it will be completely dedicated to, “delivering a unique experience that helps generate design ideas and support decision making,” and the decorator shops in stores will have wallpaper swatches, rugs, curtains, printed information about products, and it will host regular workshops with design experts. Main categories such as curtains, furniture, hardware, lighting, rugs and wallpaper, will be helpful to decorators and the in-store shop will look a little different in each location and will serve as both reference and to spark creativity.

Decorator Concept: Coming March 24th To Anthropologie!

They will also have design books and magazines (a first for Anthro to stock magazines!) that will also be presented and I’m happy to say that my upcoming book, Decorate, will be part of the line-up of inspirational books so I’m very excited. I have to fly over to the states just to see it with my own eyes. :)

Decorator Concept: Coming March 24th To Anthropologie!

Decorator Concept: Coming March 24th To Anthropologie!

Online customers will benefit from the new “For the Decorator” section listed under Features, which will debut on March 17th. The section will be home to tips and tool, such as a wallpaper calculator, upholstery fabric and wallpaper swatch requests, and glossary.

Decorator Concept: Coming March 24th To Anthropologie!

Decorator Concept: Coming March 24th To Anthropologie!

Decorator Concept: Coming March 24th To Anthropologie!

The Anthropologie store locations that will launch the decorator concept on March 24th are: London, Atlanta, Beverly Hills, Chicago, Corte Madera, CA, Denver, Houston, Miami, Nashville, NYC, Wayne, PA and Westport, CT.

NOTE: In London, at their King’s Rd location, two workshops are slated for March 27th: Meet Emily Chalmers, author of Modern Vintage Style and owner of hip Shoreditch boutique Caravan who will be offering one-on-one personal design consultations with customers. You can also meet Jemma Ooi and Nathan Philpott, founders of Custhom, will be screen printing individual postcards demonstrating their techniques which customers will be able to take home.

(images: anthropologie)


  • Reply Isa Maria March 9, 2011 at 9:34 pm

    Congratulations! That’s great news and it is a fabulous concept to add to the Anthropologie stores. Living in London, I will be sure to attend the workshops on Kings Road, sounds like they will be amazing!

  • Reply Jenny ~ Something Old, Something New March 9, 2011 at 9:39 pm

    This is great news! I love Anthroplogies and all their home decor offerings. Can’t wait to see what tips & ideas they have to share!

  • Reply Laura@JourneyChic March 9, 2011 at 10:06 pm

    This looks so cool! Too bad they didn’t choose any of the six Boston area stores to be part of the new program. :( I was getting all psyched up about it, so I’ll just have to check it out online instead!

  • Reply Rachelle {wiley valentine} March 9, 2011 at 10:17 pm

    Congratulations! This sounds fabulous!! Can’t wait to experience it for myself.

  • Reply Naomi@DesignManifest March 9, 2011 at 10:17 pm

    I’m surprised they haven’t done this already. Makes complete sense. I’m glad they are showing their hometown (Philly) some love with the Wayne location. Wish they would do something down by their headquarters. It’s so pretty down there!

  • Reply Heather- Gathering Spriggs March 9, 2011 at 10:23 pm

    omg! i can’t believe they are putting one here in nashville. we are on the map! thanks for sharing this good news holly!

  • Reply Erica Cooper March 9, 2011 at 10:42 pm

    Oh, how exciting is this? I have been surprised Anthro hasn’t done something like this before… seems like a perfect fit for their stores. I am bummed our Minneapolis stores will not be some of the “chosen” ones, but I am sure the program’s success will move it through all stores quickly.
    I am so excited for you to have your book featured as well…. what more could a girl as for? A fantastic new book in an Anthropology setting? Celebrate you must!

    Congrats and thanks for sharing Holly!

  • Reply Casa Artelexia March 9, 2011 at 10:42 pm

    Congratulations! That is so exciting! I look forward to checking this out and if I see your book I’ll make sure to take a pic and send it to you.

  • Reply Jennifer March 9, 2011 at 10:44 pm

    I love it! Look forward to using some of those tools. Can’t wait for the book either! oxox

  • Reply royaltygirl March 9, 2011 at 10:53 pm

    Congrats on the book being in such a special store! I can’t wait to see the concept in action! What a dream job to be the salesperson/decorator that works in that new concept!!!!


  • Reply Mary Middleton March 9, 2011 at 10:55 pm

    This is really interesting, ever since I went to my first anthropologie store September 2003 I’ve been fascinated with their interiors products

  • Reply Trish March 9, 2011 at 11:16 pm

    Ooo! I heart me some Anthro good news like this! I hope I can attend one of the workshops too. So happy for you and your book too! I can’t wait to see what sorts of magazines they will be offering….hmmmmm….. :)

  • Reply Jem March 9, 2011 at 11:25 pm

    What exciting news! A fantastic development :-)

    Jem xXx

  • Reply kristin March 9, 2011 at 11:27 pm

    So cool! I live near Chicago so I will definitely be checking it out. Congrats on having your booked sold there too! :)

  • Reply isavirtue March 9, 2011 at 11:32 pm

    this is a nice idea – a real step up for anthropologie.
    I’m drooling over those wallpapers.

  • Reply Vanessa Elizabeth l Ruffled Rose March 9, 2011 at 11:34 pm

    This sounds like such a great concept! And what a fabulous opportunity for you, Holly! I’m going to be in London during the opening – can’t wait to attend.

  • Reply janis - pinecone camp March 10, 2011 at 12:00 am

    I’m surprised they didn’t do this sooner! This is quite the news flash, Holly!
    I wonder if they’ll bring it to Canada at some point. It would be hugely popular.

  • Reply Heather @ Post Road March 10, 2011 at 12:09 am

    WAHOO! You go girl! Just another in a long line of success you deserve :)

  • Reply Lily from Birch + Bird March 10, 2011 at 12:38 am

    What a combination…Decorate and Anthropologie! We’re so excited for you…Congratulations Holly!

  • Reply Reyna March 10, 2011 at 12:42 am

    How exciting! Anthropologie never fails to make us happy! Congratulations on your book, how great! I’ll be watching for it!

  • Reply Brooke H March 10, 2011 at 1:58 am

    First Anthro’s line, now this? Fantastic!

  • Reply Brooke H March 10, 2011 at 1:59 am

    Whoops!!! Left out the word “wedding”. I meant first Anthro’s Wedding line, and now this. Love it!

  • Reply M March 10, 2011 at 2:05 am

    Very exciting!!

  • Reply sandra@Botany's March 10, 2011 at 2:10 am

    Great news. Putting This on my to do list!!

  • Reply Shari March 10, 2011 at 2:25 am

    That’s awesome! I wish there were a closer Anthropologie…. I used to live so close to them! LOVE THAT STORE. (Just got my birthday gift from them!)

  • Reply Decor Musings March 10, 2011 at 2:27 am

    Omg. I can’t wait for this to launch. This is one brand that knows how to push the envelope and deliver for the consumer. Fab idea!

  • Reply cc March 10, 2011 at 2:49 am

    Congratulations on your book, how exciting for you! The new Anthro concept sounds great, thanks for spilling the beans. Looking forward to checking out the Atlanta location!

  • Reply meenal @ maison marigold March 10, 2011 at 5:10 am

    just read the news over at style court…but not the bit about your book….wonderful news Holly….very happy for you!!! I’m excited about the online feature…some good news for those of us in places without anthro stores!! cannot wait for it to launch!!! congratulations again!! xx meenal

  • Reply meenal @ maison marigold March 10, 2011 at 5:14 am

    Holly…is there somewhere I can read /see the preview of your husband’s travelling to the US in april ( for the grand canyon rafting/adventure trip, no less)…would be great if i had some idea before i asked him to get it for me. xx meenal

  • Reply Hannah March 10, 2011 at 7:30 am

    That is SO sweet for you!!! Congratulations!

    Man I wish sometimes, real bad, that I lived back on the mainland. No Anthropologie in Hawaii :( I’ll definitely have to check it out when I go back home to Houston…

  • Reply Anya March 10, 2011 at 7:47 am

    How fab!! I love Anthropologie – just wished they would set up shop in Denmark. Until then I will go London way – yay :)

  • Reply Lynn March 10, 2011 at 8:08 am

    Fabulous.. I saw a tiny article in Elle decoration this month saying the same thing but not giving out much information, so its nice to have more information thanks xxx

  • Reply Afi March 10, 2011 at 12:00 pm

    That’s a genius idea! Congrats Holly :) Wish they could come to Toronto too! *sigh* I know they have a few shops here, but they are very small.

  • Reply Lise M March 10, 2011 at 12:32 pm

    Wow, what a great news! I adore Anthropology. I wish we had this one in Amsterdam too! Thanks for sharing the news Holly!

  • Reply Ele March 10, 2011 at 12:53 pm

    Wow, Anthro is really branching out these days, what with BHLDN last month and now this. Sounds great, and how exciting that your your book will be in their shops!

  • Reply Kristina March 10, 2011 at 2:41 pm

    Oh, I think I urgently need to schedule a trip to London – to finally see an Anthropologie store “live” and to buy your book!
    The pictures are simply fantastic!!

  • Reply Cristina March 10, 2011 at 3:01 pm

    Oh I wish Anthropologie was even here in Italy!! :-(

  • Reply Leigha March 10, 2011 at 3:14 pm

    Couldn’t be more excited about this! Although…my heart sank to find Portland, OR isn’t on the list. Guess I have another excuse to travel. :)


  • Reply lizzie March 10, 2011 at 3:56 pm

    Miami store? which one please? the one in Lincoln Rd. or the one in Aventura?
    Eager to visit your scheduled decorating sessions!

  • Reply Danielle March 10, 2011 at 4:26 pm

    Just brilliant, but I guess DC is just not hip enough to get it yet…I’m trying ladies to make it hipper!!!!

  • Reply Vanessa Fernandes March 10, 2011 at 4:35 pm

    What a great idea! Thank you for helping me discover this place, I live in London so will more than likely be popping in on the 27th. The images are lovely, they make me want to reach out and touch it all!

    Thanks again,


  • Reply Rocio Rincon March 10, 2011 at 6:40 pm

    It sounds awesome!!!! Thanks for sharing! Xoxo

    Rocio R.

  • Reply Kristin Johnsen March 10, 2011 at 9:00 pm

    How exciting that your book will be in their stores! Seems only fitting since I would not even have entered their doors but for your blog – so they have you to thank for my subsequent shopping trips in their Seattle store! Congrats – sorry Seattle will not yet have the decorating portion – but I’m sure it will come!

  • Reply Kelly @ Featheredflower March 10, 2011 at 9:25 pm

    Oh my goodness, I didn’t think it was possible for me to spend more money at Anthro. Wow!

  • Reply Trina : la la Lovely March 10, 2011 at 9:51 pm

    Thanks for sharing… this so great. And how cool that you’re book will be sold at Anthro. So so exciting. Congrats, Holly!

  • Reply Alyssa March 10, 2011 at 10:08 pm

    sooooooooo excited! This is great news! I absolutely love anthropologie decor!

  • Reply Melissa de la Fuente March 10, 2011 at 11:16 pm

    How frickin cool is THAT?! That they are going to be offering design services, yes….but, that your book is going to be in there TOO! I LOVE it! So, so happy for you hunnie bun. And this is super cool news! Love it.

  • Reply Merissa March 10, 2011 at 11:34 pm

    How I wish we had an Anthropologie store here in Honolulu!
    Lucky for those who have a location in their city.
    …I’m Anthropologie dreamin…..

  • Reply London Lisbonite March 11, 2011 at 12:04 am

    I cant wait! Now if they’d just start selling those adorable crab cupboard door handles again I can die happy. Note to self: in the future buy immediately when anthropologie!

  • Reply Leah March 11, 2011 at 12:13 am

    Thank you for the information on Anthropologie – hopefully they will eventually launch the decorator concept at the Toronto location – fingers crossed!

    I’ve just discovered your blog today and I’m super excited to start exploring – I’m also excited to check out your book Decorate – I have a passion for beautiful and unique spaces and I’m always looking for new and creative ideas!

    You might be interested in checking out my blog – I made a post today on these vibrant chairs that I came across at an Edwardian country house in Kent this summer – I love the contrast of the bright colours against the black and white tile floors.


  • Reply mosey March 11, 2011 at 12:16 am

    great news and thanks for sharing it! the anthro near my work has practically become a second home to me providing both comfort and inspiration during my lunch breaks.

  • Reply Paula Jo @ Home Decor | Outdoor Garden Decorations March 11, 2011 at 2:01 am

    Wow! This is great news. Houston, Tx was on the map, and I’m sure happy about that. Congrats!!

  • Reply Marija (Sachiko Lamb) March 11, 2011 at 2:25 am

    Dream come true!

  • Reply The Shutter March 11, 2011 at 2:51 am

    Congrats Holly! How lucky for you. i’m looking forward to buying my copy.

  • Reply Renee March 11, 2011 at 3:54 am

    This is such a great idea! I wish they offered this in the Toronto location!

  • Reply Julie March 11, 2011 at 4:06 am

    Awesome…Anthro’s been such a long purveyor of immediate trends and longstanding style…it’s only fitting they offer these in-house services for the average consumer who may come in to shop for apparel but end up outfitting their entire home while they’re at it! Great news, thanks for sharing!


  • Reply Kylo Chua March 11, 2011 at 6:07 am

    Anthropologie stores did a great job with this addition :) I really wish we had something like it here in the Philippines. Nice post!

  • Reply Catherine LES VIGNETTES March 11, 2011 at 11:32 am

    what a great shop. Thanks again for scouting for us

  • Reply Claudia@stonehouselove March 11, 2011 at 4:42 pm

    oh this is going to be fun…Wayne here i come…and congrats holly that your book will be part of the collection-xo

  • Reply Dondra March 12, 2011 at 1:05 am

    Wow! Congratulations!!! Thanks for the heads up, I can’t wait to check it out.

  • Reply Anna March 12, 2011 at 12:08 pm

    LOVE! But I don’t think I need the decorating advice, I’ll just move in their shop! :)

  • Reply natasha March 13, 2011 at 6:33 am

    AWESOME! can’t wait to check this out at my local anthro! will be a great addition to the shop!

  • Reply christina March 13, 2011 at 9:04 pm

    hi holly!

    i cannot tell you how excited i am that my two favorite things – antho & your blog – are combining efforts. i live minutes away from the wayne, pa store and have been a frequent customer since it opened years ago. i watched this little gem blossom into the lifestyle chain it is today and and it just warms my heart to know that the same success will be happening for you. you are such a talented lady and i wish you all the best. i can’t wait to start using the services and learn from the best (you). congratulations!!!

  • Reply julie@ hazel & hunter March 14, 2011 at 12:04 pm

    wow, exciting news! i now have an excuse to head to NY more often!

  • Reply Plum Pretty Sugar Loungerie March 14, 2011 at 12:11 pm

    So incredible! Truly exciting! And so many congrats on the book!


  • Reply shine on you crazy diamond March 14, 2011 at 6:48 pm

    oh my gosh…….nothing would make me happier then if they brought this to Canada, I would be in designer heaven.

  • Reply Rachael @WindyCityRay March 14, 2011 at 11:02 pm

    So excited that a shop is opening in Chicago! I will definitely have to check it out! This is amazing news for all of us mortals who obsess over the wonderful displays and and store designs of Anthro!

  • Reply Lilly March 16, 2011 at 9:31 pm

    I can’t wait!! I am not sure which Miami store will be launching on March 24th but I want to go!!! This is so great:)

  • Reply Yolanda March 19, 2011 at 5:23 pm

    Oh yeah! I live in Atlanta. Can’t wait to check it out!

  • Reply LittleLisa March 23, 2011 at 5:20 pm

    Yay! Finally Houston gets something cool.

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