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IKEA’s Inspiring Blog: Livet Hemma

Are you a fan of IKEA and currently toying with the idea to personalize some of your favorite pieces? I have good news for you! IKEA launched an inspiring blog in Sweden called Livet Hemma, or in English, Life at Home. If you open the page in Google Chrome you can translate the Swedish text into English so that you can read it. At Livet Hemma, they style and create inspiring images to inspire customers who shop IKEA to look at their products in a fresh, new way.I love the first image below because it looks so welcoming and not at all staged or like a catalog. And that is really the goal of Livet Hemma, to show how their products can look in a normal home mixed with other non-IKEA things. Lovely!

They also give pieces a different look by painting them, applying stencils, etc. to promote creativity. The idea is to think outside of the big blue box, I guess. :) Their REIDAR chair and RAST drawers above look just great. I think the only thing that can be potentially difficult to get your head around is that you cannot find all of the items in the photo at your local store. Lots of them appear to be vintage or from other sources so it’s a little frustrating but I still like the approach and think it’s quite fresh and even a  bit daring for a huge chain store. It is a nice tie-in to the IKEA Family Life magazine though, so I think it works brilliantly.

(images: livet hemma)

Posted by decor8 in blogs on March 29, 2011

Your comments...

  1. Anna @ Around My Table commented
    March 29th, 2011 at 4:08pm

    Great ideas! It’s great to personalize the items from ikea.
    Anna @ Around My Table´s last blog post ..Spring collection

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  2. Cassie commented
    March 29th, 2011 at 4:10pm

    I’m loving the hand made touches put into each room. Thanks for sharing.
    Cassie´s last blog post ..The Raw Food Challenge

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  3. Gina commented
    March 29th, 2011 at 4:15pm

    This is fantastic! We have a lot of Ikea furniture, and we just moved –so this is excellent timing. I’ll be checking out the site for inspiration on how to make everything work in our new space.
    Gina´s last blog post ..i love you so much it hurts- a letter to aveline

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  4. Samantha commented
    March 29th, 2011 at 4:22pm

    I so miss IKEA, my nearest one is in france, am planning a trip soon though!

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  5. Kate @ Travelmoon commented
    March 29th, 2011 at 4:34pm

    Very interesting! I will have to head on over there….One of my favorite things is to see how people repurpose Ikea furniture, and I also love to see it mixed in with other high/low furniture!
    Kate @ Travelmoon´s last blog post ..Destination- San Diego

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  6. Adrienne Audrey commented
    March 29th, 2011 at 4:36pm

    I like it. It doesn’t scream Ikea to me. I also love the locker unit in the living room.
    Adrienne Audrey´s last blog post ..How to Make Dandelion Root Tea

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  7. Kira commented
    March 29th, 2011 at 4:41pm

    Uh love it! Thanks for the tip :)
    I’m seeing myself spending a lot of hours in there.

    – Kira
    Kira´s last blog post ..Monday I’m nuts!

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  8. tinajo commented
    March 29th, 2011 at 4:49pm

    It is a great source of inspiration! :-)
    tinajo´s last blog post ..The only thing more annoying

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  9. A Chic Critique commented
    March 29th, 2011 at 4:59pm

    So glad I came across your blog! It’s absolutely darling! I love the design and the layout. So precious. I can’t get enough of Ikea!

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  10. meenal @ maison marigold commented
    March 29th, 2011 at 5:10pm

    this looks interesting..even though we do not have ikea in india..one sure can take inspiration from the blog..thanks for sharing, holly..xx meenal
    meenal @ maison marigold´s last blog post ..The Agra chronicles- III Amarvilas

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  11. ArticulateArt commented
    March 29th, 2011 at 5:12pm

    The living room looks real nice~
    ArticulateArt´s last blog post ..Photography- Alberto Seveso II

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  12. meagan commented
    March 29th, 2011 at 5:13pm

    oh very cool! I am actually heading to Ikea tonight and have seen quite a few ‘hack’s lately – so I love that Ikea is getting on it and encouraging ‘hacks’! Thanks for the share!
    Meagan
    the row house nest
    meagan´s last blog post ..Sharing an awesome post- How to turn a pallet into a garden

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  13. hena tayeb commented
    March 29th, 2011 at 5:39pm

    I personally am a fan of Ikea. I think that have some gret minimalistic peices that are easy to work with and as you said be creative with. And wonderfully affordable. I am not saying fill your home with Ikea but it is a great for a few peices here and there wonderfully illustrated by you.
    hena tayeb´s last blog post ..Isnt Boring Just Great Sometimes

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  14. Lis commented
    March 29th, 2011 at 6:09pm

    Love it! I didn’t know about IKEA, but seeing their blog I liked so much… their pieces are beautiful *-*

    Oh, it’s my first comment but I’d like to say that I’m from Brazil and I love your blog (:

    Kisses!

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  15. gfandco-interiors commented
    March 29th, 2011 at 6:16pm

    Thanks for letting us know about Ikea’s blog, it’s fab. I’ve just been playing about with it for the last hour lol !!!

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  16. Giulia commented
    March 29th, 2011 at 6:59pm

    I really like this because I believe many of us do this already. We mix and match IKEA pieces because either we really like them, or we need a lower budget option. I think a lot of us out there tweak big box pieces to make them more personal. Great find.
    I still really want that black and white carpet even though I’m seeing it everywhere, but my IKEA does not stock it :(
    Giulia´s last blog post ..One photo a week – 13-52

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  17. Ele commented
    March 29th, 2011 at 7:05pm

    Oooh, I blogged about Livet Hemma the other week, isn’t it just lovely? I was so surprised and impressed when I first found it – some of the spaces have so much character.

    Does it ever seem to you that IKEA has a different brand image, or at least reception, here in Europe? Back home it’s often the butt of design jokes or seen as quite uncool, but Euros really seem to embrace it, and make the products their own. I’m not sure if it’s because it’s a Swedish company or what, but there seems to be less of a stigma surrounding the brand here.

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  18. Ingrid Jansen commented
    March 29th, 2011 at 7:23pm

    Today I received THE BOOK! Yay I like it so much. Looking forward to have a very close look tonight in bed with a cup ot tea :)))
    It’s a decorat(reasur)e x Cheers, Ingrid
    Ingrid Jansen´s last blog post ..ampersand &amp eek

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  19. Catherine LES VIGNETTES commented
    March 29th, 2011 at 8:32pm

    I like the first one too. Just simple living.
    Catherine LES VIGNETTES´s last blog post ..Spring Collection

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  20. Camila F. commented
    March 29th, 2011 at 8:37pm

    What a terrific idea! IKEA is the best!
    Camila F.´s last blog post ..Yummy Weekend

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  21. Manette commented
    March 29th, 2011 at 8:52pm

    Love the kitchen with the red chairs and that bed with the window and view in the background is amazing. I like the look, its fun and fresh.
    Manette´s last blog post ..Vintage Ivory Sea Pottery Charm Necklace

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  22. Martina Fuchs commented
    March 29th, 2011 at 8:57pm

    Hello Holly,

    that’s a fantastic tipp – I like the pictures & ideas. It shows, that even with a small budget you can create wonderful space. That’s good to introduce to my clients too.

    All the best from your BYW-Studend Martina
    Martina Fuchs´s last blog post ..Die neue Lust auf Land in den eigenen vier Wänden

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  23. Jenny commented
    March 29th, 2011 at 9:13pm

    Oh wow…that’s going straight onto my google reader. Just another reason to love IKEA! :)

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  24. Rachael @ Roco Rennie commented
    March 29th, 2011 at 10:24pm

    Thank-you so much for sharing this – totally inspired now to re work my ikea pieces – agree it is a great idea for a department store to do this.

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  25. Sarah commented
    March 30th, 2011 at 12:03am

    Thanks for sharing this Holly, I love IKEA and have always thought they were a little ahead of the game as far as big box stores are concerned. Some of their furniture is hard to incorporate into a home, but, I like that they want consumers to think differently and creatively about how to use a piece.
    Sarah´s last blog post ..Fabulous FabricMondayBlue &amp White

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  26. thejoyofcolor commented
    March 30th, 2011 at 12:11am

    I Like it ! great idea, I always like to alter the things i buy
    that make it more “mine”
    Going to check it out

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  27. Janne commented
    March 30th, 2011 at 12:13am

    I like IKEA. I really do. But I think this is a bit desperate of them. Although some of the images look OK, as a blog on interior design it doesn’t work for me. It feels like just another marketing tool for IKEA, and that’s not very inspiring. I think blogs are best left to independent bloggers, not corporations.
    Janne´s last blog post ..Dashing driver

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  28. keenan commented
    March 30th, 2011 at 3:16am

    I really like the navy and white style. Actually I had already this idea on my mind for my new apartment (the 3rd and last picture). I just took a fast look at the website (im going to check more later).

    Here is a tip: If you are using Firefox just like me you can translate the entire webpage by using the “Google toolbar”.

    regards

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  29. jessamie commented
    March 30th, 2011 at 4:11am

    Love this post! I feel like i’m always trying to convince people of the Ikea goodness. I just made a trip this weekend and I started doing a post today when I saw yours, too. So I gave it a mention:

    http://www.birdandbranchredesign.com/2011/03/ikea.html

    Hope you check it out!

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  30. Vicki (simply hue) commented
    March 30th, 2011 at 4:39am

    Thanks for the link, Holly! We are moving in few months to a small condo. near Seattle and I told my husband I’d like to shop at Ikea, Dania, and antique shops for our furniture. xo
    Vicki (simply hue)´s last blog post ..As Promised A Vintage Shop Tour

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  31. Paula commented
    March 30th, 2011 at 6:00am

    I really love that red desk. I’ve been saving a version of Sarah Richardson’s episode where she does a home office in red because I loved it so much!

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  32. Penelope@thirdroomstudio commented
    March 30th, 2011 at 7:03am

    Thanks for the great link – I’ve been scanning through their site and finding lots of inspiration. It’s great to see that such a big brand as Ikea is open to seeing their products in new ways, and supports its customers to do the same. As usual, the children’s products look wonderful.

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  33. isavirtue commented
    March 30th, 2011 at 7:12am

    ooo i’d like to know more about that newspaper dresser.

    also, i would like windows that big and wide in my bedroom.

    but….then i’d have to live in the country and i don’t want to do that.

    scratch that.

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  34. bianca of terri planty commented
    March 30th, 2011 at 7:22am

    i always love a new blog!
    bianca of terri planty´s last blog post ..garden stalking

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  35. decor8 commented
    March 30th, 2011 at 12:04pm

    @Keenan – THANK YOU that is a great tip!!!

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  36. decor8 commented
    March 30th, 2011 at 12:09pm

    @Ingrid – THANK YOU! And did you see your stool in there? :)

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  37. decor8 commented
    March 30th, 2011 at 12:18pm

    @Ele – I agree. In the states it is largely seen as a place to buy furniture if you’re a college kid but if you want “grown up furniture” you wouldn’t shop there. That opinion is one that shows that the person saying so lacks imagination and just wants to buy something to impress their friends by buying what is hip and cool. Sure, quality is an issue for some pieces but I’ve purchased very expensive handmade furniture that started to warp in less than 6 months after I brought it home. You have to be discerning when you shop and really see the potential in pieces I think — that’s the key to shopping anywhere but especially at IKEA. You also have to consider value vs. worth. And of course think about what you need and will be using the item for. If you need a huge storage closet that is in a guest bedroom and rarely seen, it may be fine to buy an IKEA one and put the money into an investment piece that will be in a room that you use regularly so you can enjoy it – for instance, an antique or something custom upholstered. I think mixing high and low is how to make IKEA work personally. If your home is only IKEA or at least lots of the pieces in a room are identifiable as being from their store, you are going to have a catalog “out of the box” store and that doesn’t really make it YOUR own home, does it? So the key, for me at least, is to mix and match, high and low, old and new.

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  38. Margarita Lorenzo commented
    March 31st, 2011 at 12:55pm

    I totally agree with this last post, I am glad to see ikea joining the mix and match style, eras and price wise furniture and decoration, I don’t like a style based on a solo brand or date, they are following teh current trend and what customers are looking for, they have been very clever marketing their products this way!!
    Margarita Lorenzo´s last blog post ..Of cabbages &amp Kings market

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  39. Melissa Lewis - Midwest Magnolia commented
    April 6th, 2011 at 8:29pm

    Finally. I love ikea and love to shop the catalog. There isn’t one in my city, but one in a drivable distance. With images like these, I am more inclined to take the drive to go shopping and come home with some goodies:) Thanks for sharing this!
    Melissa Lewis – Midwest Magnolia´s last blog post ..Infertility Journey- God’s Way

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  40. Mey commented
    April 10th, 2011 at 8:41am

    Wow, thanks a lot for this info! That looks gorgeous… I had never really thought about ‘distressing’ Ikea furniture, but now I see things differently, and I love the ‘old’ metal case!
    Mey´s last blog post ..Bannière davril

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  41. Noora commented
    February 18th, 2012 at 8:08pm

    Do you still have the original address of the fourth picture (the one with the red desk)? I LOVE the wallpaper and I’d like to ask where they got it from. Or does anybody else know what wallpaper that is?

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  42. Jason commented
    April 10th, 2012 at 6:08pm

    Affordable and characterful framed art!

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  43. elli by studio34E commented
    July 19th, 2012 at 3:51pm

    love this chair!i have already buy it!
    elli by studio34E´s last blog post ..Βίλα στο Αιγαίο — Villa in Aegean

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  44. Emilie commented
    December 13th, 2012 at 7:03pm

    Does anyone know where the “gray” poster came from? That is my last name, so I would love one for my home!

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