Shopping + Products

Justin Timberlake and Designer Estee Stanley Launch HomeMint

May 10, 2012

Hello everyone! I’m Tina Ramchandani, an interior designer from New York. I recently met Holly at the Blogging Your Way Road Trip, here in New York. It was a great weekend filled with inspiring stories and creative energy. Meeting Holly and her guest teacher Leslie Shewring, of A Creative Mint, was a highlight, as I’ve been reading their blogs for quite some time now. Little did I know I would wake up one rainy New York morning to an email from Holly, asking me to cover the launch of HomeMint for decor8 since she was unable to attend.

Justin Timberlake and Designer Estee Stanley Launch HomeMint

HomeMint is a home product line designed and curated by musician and actor Justin Timberlake, and his interior designer and friend, Estee Stanley. Before I jump into the details, I have to tell you that this was an amazing opportunity and I am so grateful that Holly thought of me.

Wednesday morning was pouring here in New York, and I was not looking forward to the disgusting commute to work. But when I stepped out of the shower, Holly wrote on my Facebook – “I just sent you an email – please respond as soon as you can!” In my inbox I saw the subject, “Are you free to meet Justin Timberlake for me?” Are you kidding me?! Hell yes! I was going to meet Justin Timberlake! You can try and act super cool, and pretend you won’t be excited by such a thing, but once the moment hits, you are so excited! So thank you Holly for making my day, and week, very memorable!

Justin Timberlake and Designer Estee Stanley Launch HomeMint

This was a total VIP event. Justin and Estee had decorated a suite at the Mercer Hotel in HomeMint products. The line is comprised of many accessory items from a variety of sources, all hand picked by the duo. When asked if they every “argue” about what should be included int he line, they said no, they don’t argue. Instead they question each other, and that their design process is always a continuous conversation. The suite was covered with HomeMint rugs, pillows, baskets, throws and blankets as well as tabletop items and ceramic canisters. It wasn’t hard to see their vision as soon as I stepped into the space. Estee and Justin both noted that the collection reflects their personal styles and that their styles are very similar to each other, so it worked out easily.

Justin Timberlake and Designer Estee Stanley Launch HomeMint

This is an edited collection, and Justin was quick to point out that as in any other form of art, interior design is never really complete. Up until the very last minute, both Justin and Estee tweak the line, changing and deleting items. One of the most memorable points Justin made was that the design of a room should be constantly changing. Furniture should move, pillows should be switched out, rugs should be replaced. If not, the room does not feel lived in. The pair doesn’t believe in feng shui, instead they feel there is no right or wrong when it comes to design. Justin never tries to “balance” a room as it limits his vision. “Unbalanced looks cool.” Yea it does!

Justin Timberlake and Designer Estee Stanley Launch HomeMint

I asked both Justin and Estee to pick out their favorite pieces of the collection. Obviously that’s hard to do as so much time and effort was poured into perfecting the collection, but I pressed them. I really wanted to know! Estee pointed out her favorite pillow, which is her favorite because of the nubby textured fabric which has random streaks of color running through it. Justin was all over the place, and really had a hard time narrowing it down! He mentioned the artwork at first. Two pieces in the art collection are images of New York he shot himself. He spoke about the art for a bit, which are all from artists you won’t normally find work from. The pair wanted affordable artwork available to the general public, which wasn’t “just another map.” Yes folks, I think the map trend is really dying out now! He moved on to the baskets and blankets but finally settled on the rugs. The rugs, are Justin Timberlake’s favorite! FYI, Estee let us know that this, talking in circles, was the difference between men and women. Hilarious! She also said, that these differences are what made the collection really work – having a man and woman work together on a home line. They both agreed that more masculine items are the dinnerware and wooden cutting boards.

The line will change throughout the year, mostly seasonally with a few new items added each month. The goal of the line overall was not to have everything match. Justin and Estee both wanted to push forward timeless, trendless pieces that will “go” with anything that you have, and will not be considered ‘last season’ a month from now. They’ve done a great job.

Justin Timberlake and Designer Estee Stanley Launch HomeMint

When we spoke about how to mix up a room, Justin said he tries not to think of one furniture piece as an absolute. He will take that coffee table and move it to the other room to see if it feels right. Estee described alternate uses for many pieces in the line. A blanket can be used as a table cloth, and napkins can be used as hand towels in a bathroom. Always keep your eyes open and see what you can do differently.

I asked Estee where she looked to for inspiration for this line. It’s her first product line, and it’s a huge task to get started. She used manufacturers she uses when decorating a home, mostly manufacturers that the general public doesn’t know about. She wanted affordable yet unique items in her first collection. Canvas was one of them, which I am very familiar with. Andrew Corrie, the owner of Canvas, was in attendance and it was a pleasure to speak with him a little bit about the line. He worked closely with Estee to develop the table top and dinnerware portion of the line. The baskets are made by Medina and the bedding, towels and linens are made by Matteo. While both Estee and Justin worked closely with these vendors, the items they supply are available exclusively at HomeMint.

It was easy to see the two were comfortable working together. Justin explained their long relationship as having “good shorthand.” Justin described his personal style as simple, while Estee described hers as living in neutral with pops of color. And that, my friends, is what the essence of this collection is. Neutrals, with pops of color. What a great day! – Tina

—-
Thank you Tina for covering the HomeMint launch for me in NYC! I can’t believe that I missed THE opportunity to meet Mr. Timberlake but I’m thrilled that you were able to go and bask in his loveliness yesterday. :)

So readers, I wonder what your opinion is on celebrities launching home decor lines? I see more and more these days springing up and wonder if you have an opinion on it and also, what do you think of HomeMint?

(images: homemint and hgtv)

You Might Also Like

25 Comments

  • Reply Anuszka May 10, 2012 at 1:51 pm

    Wow, could I be a little beat yelous? ;)
    Greeting from poland mountains
    Ann.

  • Reply caroline @trend-daily May 10, 2012 at 2:29 pm

    Oh my word, how fascinating! How come some people get to be good at everything they try?! Congratulations on a great interview Tina! I really enjoyed the pot luck click through layout on the site-what an innovative idea-covering everything from the style of house you live in, to artwork on your walls and the sort of magazines you read-brilliant! I’m sure the site will be a huge success-and it’s great not to be dictated by the latest fashion, just what feels right for you-best of luck to Justin and Estee with HomeMint!

  • Reply tere May 10, 2012 at 3:04 pm

    Talented artist! Their collection looks gorgeous! And Holly, you can write with something like this to me when ever you want.

  • Reply tinajo May 10, 2012 at 3:05 pm

    So fun to get that chance and it was an interesting read! :-)

  • Reply Kinga May 10, 2012 at 3:06 pm

    Great cover Tina!

    What do I think of celebrities launching a home decor line? I’m cool with it! I think it’s great! Justin and Estee seem to have a lot of fun doing this and it shows. They have curated/created a line of great products.

    I really like the website even though at first I was thrown by having to sign up to browse. But, upon signing up you do a personal style profile and then are shown suggestions of what your “top matches” are from the collection and I have to say that my top matches were spot on! (The Chalkboard Ceramic Jars for example)

    I love what I see so far from HomeMint!…and the “neutrals with pops of colour” description is definitely speaking to me! Thanks for Sharing!

  • Reply Ashley {GirlyObsessions} May 10, 2012 at 3:17 pm

    Tina, I’m so glad you got to go! How exciting! It seems like it was a great event! Sooo jealous you met JT. Swoon! It sounds like a great partnership between Justin and Estee and I can’t wait to shop their collection!

  • Reply samantha May 10, 2012 at 3:55 pm

    just tried the discover your style link, and I love the canvas collection.

  • Reply G U L D N O U G A T E N May 10, 2012 at 4:23 pm

    I got so much inspiration here on this blog… :)

    / Cajsa

  • Reply mango May 10, 2012 at 6:03 pm

    I wish you didn’t have to register to look at the collection. I passed on the ‘free’ homestyle profile. I don’t need buckets of unsolicited spam or mail.

  • Reply sandra lund May 10, 2012 at 6:43 pm

    wow, I would have loved to go to that meeting :-)
    If the talent is there, I don’t see why a celebrity shouldn’t design, paint, sing or whatever seems right for them. Many creative people have more than one talent.

  • Reply Laura May 10, 2012 at 6:44 pm

    So awesome. I loved the video and checked out Homemint and loved it too.

  • Reply lebenslustiger May 10, 2012 at 6:54 pm

    It seems like these two put a lot of thoughts into their venture and products – so thats different to other celebrities just giving their name and having no clue…HomeMint looks great – also thanks to Tina for the great story!

  • Reply cheryl May 10, 2012 at 10:08 pm

    Please tell me who is the artist of the Butterfly framed art in one of your images…i LOVE it!!! must get my hands on it!

  • Reply Linsi May 10, 2012 at 10:42 pm

    I like the pillows at the top of your article ! So awesome !

  • Reply Louise UK May 10, 2012 at 11:14 pm

    Great collection but am I reading their website details co
    rrectly? Do you have to pay a monthly subscription to be a Mint VIP? Umm.. I don’t think so thank you!

  • Reply Judith May 11, 2012 at 12:10 am

    Annoying that site requires registration just to look around. I’ll pass.

  • Reply jennifer ramos May 11, 2012 at 12:25 am

    Since when was Justin T. a designer???!?
    I registered to their site when they sent me an email this morning & i have to say – waaaay overpriced. They need to lower their prices just a bit…

  • Reply Jessica @shimmerkai May 11, 2012 at 3:16 am

    Love the rugs and butterfly print…I’m excited to see more!

  • Reply Chrystina May 11, 2012 at 3:28 am

    I think I’m just too shocked that Justin Timberlake does home design to even correctly comment on this post…..

  • Reply Laurel May 11, 2012 at 3:39 am

    I wanted to love this, really, but the way the site is set up is a little…..elitist? Not sure if that is the right word, but you are required to create a style profile just to look at their goods. It may be helpful for someone who doesn’t know where to start but I found it a bit limiting. And I wasn’t super impressed with the selection once I jumped through the hoops.

  • Reply sue May 11, 2012 at 9:10 am

    Great post Tina, lovely interior ideas and the gorgeous Mr Timberlake, oh my feel a bit swooney!

  • Reply Angeli May 11, 2012 at 6:19 pm

    This is such a fun post!

  • Reply Evelyn May 11, 2012 at 9:56 pm

    All I can write is “mmmm” and a nice surprise to find Justin here on decor8!

  • Reply Bonnie McCarthy May 16, 2012 at 5:42 pm

    How fun!! I would have been just as excited!! What a great way to brighten up a gloomy day! Judging from the post the collection looks great -but after reading the comments, not sure if I want to register either. Sort of an interesting concept -I guess Joss & Main and One Kings Lane are doing it too. A trend?

  • Reply Emma Butler July 9, 2012 at 10:55 pm

    Wow! What can’t Justin Timberlake do! Very Impressive, looking forward to seeing what they roll out each season.

  • Leave a Reply



    Facebook Comments

    Top