Today I want to share a really cool find with you discovered via Instagram. Lena Terlutter: She’s somewhat popular here in Germany, a blogger, a fashion model, mother of a 2-year-old daughter and wife living in Cologne, Germany who turned her online presence into a series of concept shops both in her city and online. With four stores and a book in the works, you have to give this lady a ton of credit for pursuing what she loves and juggling it all both online and off.
In fact, I love watching clever ways that blogger’s monetize their sites to keep what they’re doing front and center, as a career, as something they can enjoy doing for a very long time. I’ve been wanting to open a shop in Hannover since 1999 when I first visited and met my husband! That’s a long time! Now that I’ve been living here for five years, I definitely imagine being a shop owner mommy with baby Aidan playing closely nearby as I write and produce my books and open the shop on Saturdays with new and exciting things each week – I have such a lovely concept with such special things planned – I will see my dream eventually, I just know it. But for now, I’m living vicariously through others like 31-year-old Lena Terlutter and one of her three shops in which she is the face of, BB Loves, Super Store, Boutique Belgique and Salon Sahnestück – all in Cologne!
What do you think about blogger’s opening retail shops?
(images: lena terlutter)