Become Your Own Blog Star

December 15, 2014

Hello friends! Last Monday I kicked off a new 20 week series (#20blogtrends) to run on decor8 where I talk about some of the blog trends I’m seeing. My first column was all about Slow Blogging – quality over quantity. What did you think about that topic? I really enjoyed reading the comments, it was an interesting discussion! This week, let’s talk about another trend – becoming your very own blog star or web celeb.

Become Your Own Blog Star

This is the exact flip side of last week’s slow blogging trend discussion, but pushing for fame is very alive and well and for those who aren’t interested in the slow movement, and you want to hustle like hell, you could jump on the extremely fast track and go from zero to hero pretty fast thanks to your talent, some good ideas, follow through and a ton of hard work.

I see lots of bloggers who have and are currently becoming web celebs, i.e. their own version of reality stars by simply using their blog, social media platforms and/or other services like YouTube, Vimeo, etc. These ambitious folks aren’t satisfied with merely writing a blog post. OH NO. They want to become a pretty big deal (good for them!) and are willing to put in the time for it at any cost, even sometimes to their health, family life, social life and LIFE in general (many I’ve talked to say that outside of their web life they don’t have much else going on). BUT still. For some this is totally worth it and they are pushing because they want to accomplish certain goals for themselves. Some are producing their own photo shoots, hiring props and teams of people to produce videos for their blogs, opening up studio spaces and getting staff, partnering with companies for products to include in their posts to pay for their more elaborately produced content, starting their own product lines, pumping out fancy classes that they can then turn into even fancier blog content, doing amazing things on their YouTube channel… the magic goes on and on.

When it comes to becoming your own blog star, the key thing is that EVERYTHING BECOMES CONTENT. Your lunch with a friend. Your calligraphy class. Your mani pedi visit. Your dressing room try-ons. It’s all one big blog post, video, selfie, Instagram moment. For some people, particularly those who have a bit of a reality star trapped inside of them, this really works. I see some become pretty influential and cranking in 6 figures each year. If they are continuously providing value to their audience and can keep the pace, or even increase it, their fame quota and earnings become a byproduct of all of those amazing selfie shots, how-to vids and photos of their cute kids.

If you think you’d like to be your very own blog reality star or web celeb, I advise to look at the bloggers out there who are doing it already and see what you could add that would make your approach unique and fun. What do you want to share? I also advise to not over think things. Then fear takes away what could be a really beautiful spontaneous moment of enjoying that “I have nothing to lose” approach. You may want to think of a few ideas and just start doing one of them and see where that takes you, right?

So what bloggers do you think have done this very well and what do you like about what they are doing? Or do you have questions on this topic? What are some problems with blogging with a goal to really become a big name? Remember, you can comment below and also keep the discussion going online elsewhere by simply using hashtag #20blogtrends.

(image and lettering: Hannah at Pommel Lane)


  • Reply tara December 16, 2014 at 12:42 am

    To start, I really like this series.
    As far as a blog that’s done this well, I think A Beautiful Mess is an obvious one. and they make seven figures. I like this concept, and it’s what I go for. Since my blog is all about living life on purpose, it motivates me to take risks and reach further with my plans knowing I have an audience.

    Thanks for sharing.

    • Reply decor8 December 16, 2014 at 10:03 am

      @Tara – They make over a million a year? Did not know that but wow, that’s wonderful!!!!

  • Reply Andrea Hamann December 16, 2014 at 1:38 am

    Oh gosh, so not interested in becoming a blogceleb. What a fickle focus. I find it hard enough telling people I know about my blog. I like the idea that blogs are expressions of who we are and what we are interested in….of our explorations.

  • Reply Melissa December 16, 2014 at 4:07 am

    I love the idea of growing faster and the internet has a potential for influence and growth that is potentially exponential. But I think I get nervous too- most people around me have no idea that I’m a blogger- and if they do, they don’t say anything. I’m like, the shy blogger. Despite my own apprehension about putting myself out there as a web celeb, I love seeing the creative women making their dreams happen. It’s so cool.

    I’ve been watching the duo behind The Beautiful Mess really take off- at least it looks like it- the past several months. I love watching them grow.
    Also, the EveryGirl team and co-founders Alaina and Danielle- I’ve watched them grow and expand- it’s pretty fun to see them explode :)

    And I love how you are talking about different aspects of blogging trends. Thanks Holly.

  • Reply Amber Rhodes December 16, 2014 at 5:41 am

    I love Vivanna Does Makeup, Lily Pebbles and Essie Button. They came across as so natural. You feel like they’re your mates!

  • Reply Andrea Hamann December 16, 2014 at 8:27 am

    Completely off topic, and unrelated, but I didn’t know where else to put this comment…..I just found this artist via another (Tiel Keevers) and thought of you…just seemed liek your taste. COmpletely understand if you don’t publish this comment. :)

  • Reply Kreetta December 16, 2014 at 9:18 am

    Hi Holly!
    This is great blog post series. I see around me many talented bloggers growing big. Expecially food and fashion related. It is a huge work because there are so much noise from every corner of the internet. I think you need a bit luck too and it’s good to know people who can help you on the way…and how to keep up and staying there is a big challenge too because all the time there are new talents bringing their part to this competition…and what I want? …is that I can give people ideas, good feeling and inspiration. I want to serve a good atmosphere and feeling with the most important thing to me as a blogger: I want to be know as a good one in my own field – photography and creative person. I guess to me blogging hasn’t been about me it’s about what I do if you know what I mean. So when one wants to be a blogger celeb I think one have to really think how she or he will be a example to people who follows. With fame comes responisibility I think.

  • Reply Alys | A Girl Who Reads December 16, 2014 at 12:03 pm

    A Beautiful Mess was the first blog that came to my mind as well. They make great content that is totally on brand, but they definitely working hard to do it.

    Fashion blogs also seem to have hugely successful bloggers, incredibly successful. There definitely seems to be more hustle from that genre and more success

  • Reply Revinyl December 16, 2014 at 12:15 pm

    Oh, gosh!
    Not for me. I’m just a little blogger from Norway, who writes for myself and not the main purpose to get followers.

    I had several Norwegian favorites bloggers, but lately so many of them have gone commercial and I dont trust their content anymore. I guess this is the reality if you grow bigger and want to survive In this world.

    I myself, are starting a new website with a blog and a creative workshops. I need to get noticed, and I ned to get commercial. Now I have to find out how to to this In a trustwurdig way that feel right for me.

    Love this posts!!
    Thanks, Siw

  • Reply Gina Luker December 16, 2014 at 12:16 pm

    I’m loving this series! There’s a happy medium in there of keeping your head down and working hard that can pay off with pretty significant numbers (both money and pageviews) without striving to be a “web celeb.” Personally I get big contracts with major brands and make six figures, yet I have no inclination to be famous. I just want to provide for my family. Pinterest makes this way easier than when we started (almost 8 years ago).

    Can’t wait to see the rest of the series!

  • Reply Sarah December 16, 2014 at 12:26 pm

    Loving this post series , thanks Holly. Can’t wait to see what’s next.

    Sarah x

  • Reply Suzzy December 16, 2014 at 3:21 pm

    What a fab series – thank you again for these!
    I love the ideas that people have already shared for bloggers to look at. xxx

  • Reply Cindi December 16, 2014 at 3:59 pm

    Hi Holly,

    This is a great series! I am more into the slow blogger mode because for me it is more important to have an active life off-line. While I would never understand why anyone wants to be a celeb or to have 15 minutes of fame, at the end of the day blogging is about creative expression however we want to do it.

    Looking forward to the 3rd post! :)


  • Reply Johanna December 16, 2014 at 6:19 pm

    Thanks for this series, it’s been great to read!

    I think if you want to make blogging a full time career, you need to put some hustle in it. But you also have to ready to have everything you do photographed and staged (almost). It seems like you lose a lot of privacy and the sheer calm of actually enjoying a moment (without worrying about blogging, tweeting, or photographing everything). However, this allows you to do what you love and make money at it. It’s all a trade off!

    Thanks again for sharing.

  • Reply Izabela December 16, 2014 at 6:54 pm

    I feel that some of my favorite bloggers have lost their identity by becoming “big.” I won’t name blogs because like you said, it’s their goals. It just makes me think that anyone that is chasing celebrity or money, is chasing the wrong thing. If you chase your passion, the celebrity and money will come, but your talent will also become better and better.

  • Reply Sarah December 16, 2014 at 10:41 pm

    I think it’s wonderful how everyone has their own ideas and goals in regards to what they want for their little corner of the internet. I think, personally, that anyone who decides to start a blog hopes people read it. The variety of how far people decide to drive that is certainly far and wide. I love hearing stories about people who are making their dreams come true and I also love stories of people who are just blogging to have a creative outlet. There is definitely room for all kinds.

  • Reply Laura Dunn December 17, 2014 at 3:49 am

    I think it is just so wonderful that the web has allowed individuals to create their own brand and begin selling a product. Before you had no choice, but to try and climb some corporate ladder to have a voice within a huge company or have capital to invest in your own physical business.
    I love this series!

  • Reply Ria December 17, 2014 at 10:36 am

    Hi Holly,

    ich finde das Thema sehr sehr spannend, weil vor allem deine Aussage “everything becomes content” gerade für mich ein heikler Punkt beim bloggen ist.
    Wieviel gebe ich von mir und meinem Leben preis, nicht zu vergessen dem Leben meiner Familie?

    Diese Entscheidung finde ich unglaublich schwierig, auch unabhängig davon, ob man vorhat ein “Big Blog Star” werden zu wollen. Klar, alles geschieht auf einer freiwilligen Basis, aber gerade weil ich es ja auch bei anderen so schön finde zu sehen:
    Was hat sie Neues beim Shoppen erbeutet? Was zieht zie an? Wohin ging der Ausflug? Was machen die Kinder? – tendiert man schleichend dazu, in einer ähnlichen Weise zu bloggen. Weil es um die gute “Connection” zu den Lesern geht. Und Spaß bringt.

    Andererseits bekomme ich gerade weil wir so gerne und bereitwillig die sozialen Netzwerke und Blogs mit privaten Informationen fluten manchmal eine Gänsehaut. Hast du den Roman “The Circle” gelesen? Schöne neue Welt lässt grüßen.

    Vielleicht bringst du ja gerade in deiner Reihe über Blogtrends Aussagen zu dem Thema “Privatsphäre” zusammen? Fände ich spannend zu lesen!

    Ich freu mich jedenfalls schon auf Nummer drei in deiner Reihe!

    • Reply decor8 December 17, 2014 at 11:27 am

      @Ria – Yes, I will definitely talk about privacy in a future column.

  • Reply Antonella December 17, 2014 at 11:34 am

    Gina Luker,

    I like this idea: I’m a life coach and want to start a blog to have somewhere to point my clients and potential clients and possibly sell ebooks, courses etc. But I have no inclination to totally lose my privacy. I’d love more info on this topic/alternative way to be social. Thanks :-)

  • Reply Vanessa December 17, 2014 at 12:34 pm

    What an interesting trend! ‘d love to see some examples of the blogs, YouTube channels, photo shoots you refer to, etc. Are there examples of where you see this trend and see it done well?


    • Reply decor8 December 17, 2014 at 12:52 pm

      @Vanessa – Read through the comments, some highlight some great blogs that fit well I think.

  • Reply linda December 17, 2014 at 2:07 pm

    Perhaps I might not follow many blogs in this vain. I think it’s sort of natural thing… if someone has that reality star quality, it just happens when they decide to go the blog route. I would think it’s something that you are just born to do!? That your work and life are really intertwined ultimately.

    Loving this blog series btw! I wonder what would the opposite of this kind of blog star would be?! I’m sure someone could go from zero to hero pretty quickly, even if the blog is not reality-show-esque, you know?!

  • Reply Ellen Kirkendall December 17, 2014 at 8:36 pm

    I like The Art of Doing Stuff,, which has really expanded and changed in the years I have been following it. Karen has a good variety of posts and a consistent voice that keeps me coming back.

    My own personal blog is not commercial or widely viewed, just a way of keeping distant friends and family in the loop. I guess I’d say I was a zero and likely to stay that way.

  • Reply Amy - Bead Bash December 17, 2014 at 11:16 pm

    I think when you have your own blog and read many others it is inevitable to make comparisons.

    When I read some of the big blogs with big reader numbers that share every aspect of their life I get quite stressed out. I think that’s because I can’t imagine trying to capture beautiful blog worthy images for every thing that I do and I don’t think I would want to even if I could.

    I guess it’s like if you go to a show and spend the whole time taking photos rather than enjoying the show. I would rather enjoy what I am doing in the moment rather than capture it to share with others. Also my life is not that interesting to share. Most days I am just cleaning the house!

    But for those who do, good on them. I think all bloggers who make a living doing what they love should be very proud – they have built something from nothing.

  • Reply Vanessa @ Little Gold Pixel December 18, 2014 at 11:40 pm

    I don’t have an interest in becoming famous, so to speak, but I have an interest in being compensated for my time and ideas and expertise. Unfortunately for me I haven’t figured out how to turn all those blogging hours into cash. Bravo for those who have!

  • Reply Joyce teawithmd December 24, 2014 at 2:41 am

    I love this series! So useful for someone new to blogging. I am a dermatologist in training who is running a health and beauty blog, with a medical twist to all the topics, and it is such a fun side project outside the hospital. Really helps provide a creative outlet. I think some of the bloggers I like and have been following include Jean from and Wendy from Jean is especially sweet and puts time into responding to all her readers!

    Would love to hear any of your thoughts on my blog :)


  • Reply Elizabeth Rebecca December 24, 2014 at 1:19 pm

    Great post – I love this series.

  • Reply Tamara Green December 26, 2014 at 12:19 pm

    Andrea Hamann, I feel the same, I never tell anyone about my blog. I never ask people to follow me on twitter or anything. I couldn’t do it. I can’t imagine having a goal like, everyone reading what I had for breakfast.

  • Reply Melissa E Earle December 31, 2014 at 2:08 am

    I love this post. It is so timely.
    I have heard a lot of doomsday ideas about bloggers. But this post had hope to it, it had life.
    The other dark side of this I think will always be there, wisdom will be to focus on what to do amidst the dark, to give us skills and tools to know what to do. I think this is the start of something quite great. Thank you
    Looking forward to hearing more of your ideas on this concept….you are on to something quite great.

  • Reply Melissa DiRenzo January 2, 2015 at 3:38 am

    This is such a great series, thanks so much for putting it out there Holly! I’m on the exact same page as @Vanessa from Little Gold Pixel. I’m definitely blogging with success in mind but that doesn’t necessarily mean celebrity. It would be a nice bonus but mostly I want my content to lead to financial success in the form of new business or partnerships so I can support myself with my creativity.

  • Reply Katie Sullivan January 2, 2015 at 4:11 am

    I don’t mind celeb bloggers who are actually interesting; but just because someone is sharing every minute of their existence doesn’t mean it is all that blogworthy. The other problem if there is one is with authenticity. Everyone wants to be the lightening in the bottle, the Pioneer Woman, the little blog who becomes uber successful/famous. Unfortunately for readers, social media allows people to recreate themselves; how much of it is authentic. For some, all of it is, but I know many bloggers in person, in who make this whole “celebblogger chasing very soured because their blogs are total fiction. One particular acquaintance of mine comes to mind…she is a bitter divorcee, doesn’t speak to her children, and just filed for bankruptcy…she is trying to become a celebblogger by…wait for it…becoming a famous life coach. #sad

  • Reply Juju Sprinkles April 1, 2015 at 9:23 pm

    What a stimulating article! It sparks so many thoughts. I don’t even know where to begin.
    First of all, I think all these star bloggers have amazing drive and passion for what they do, and that’s how they became so popular. It’s incredibly difficult to keep up with all the fierce competitions out there, but I think as long as they are focused with their goals, they will continue to succeed.

    As a new blogger, I strongly believe that content is king. I have been looking at a lot of blogs and one commonality among all the successful blogs is that they all provide meaningful and valuable contents. Slow blogging is a great trend because it encourages people to spend more time on their content and share only the best with their readers.

    Juju Sprinkles

  • Reply Johanna July 2, 2015 at 12:14 am

    Hello! I’m a little late to this game, but I wanted to say thanks anyway for sharing your thoughts. Blogging is such an interesting industry and it’s so hard to make any money at it unless you decide to make your life one long blog post. And at that point, are you really living your life or just documenting what you think others might find interesting. That’s probably my biggest fear about blogging. Will my children one day decide that I screwed their lives up by documenting publicly everything they did as babies and toddlers? Probably not, but you never know…

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