I just returned from England and spent a beautiful day in the southwest along the coast for an exclusive tour, interview with Head of Creative, Charlotte Crosby, a special lunch at The Squash Court Cafe, and a tour of the Farrow & Ball headquarters along with a private showing of the Deans Court Home. What a great day it was because there was so much to see and just be inspired by, so first I’ll start with the tour and then wrap up with my very informal chat with Charlotte. Located in Wimborne, Dorset, their headquarters consists of several office spaces, the wallpaper and paint factory, and a showroom. When I arrived, my tour of the paint factory began so l’ll share that with you now…
Farrow & Ball was launched in 1946 by John Farrow and Richard Ball who shared a passion for creating paint in accordance with the original formulations, using only traditional methods in making paint (and later, wallpaper) by skilled craftsman and they wanted the ingredients to be only the best quality.
While touring, I spoke to several of these “makers” from the guys in the lab who do quality assurance to ensure that all paint pots are 100% perfect before leaving the facility, to the guys who mix the colors, work on the lines and pack the paints. They were so polite and clearly dedicated to their trade; you could sense the pride and that alone was inspiring since I always pictured factory work as being either stressful or passionless (or both).
I want to buy and support their products even more now that I’ve seen them being made first hand, and meeting so many of the men who work hard to create the perfect tints and tones. While touring, I heard a little story about how some of the guys get excited when they blend a color that may not be correct for Farrow & Ball (more of a happy accident) and so they pull it but they show the staff anyway because they sometimes think it’s a great color and should be considered for the next collection. I thought that was very sweet, because they too enjoy being involved in the creative process and are inspired by the colors around them, tuned in to the work they are doing and feel a sense of pride for it.
I was also struck that none of the paint or wallpapers are mass-produced in some factory overseas. Everything is made right there in Dorset.
After touring the paint factory, it was on to the wallpaper factory only a few buildings away. First, their wallpapers are not made using ink (most today are), which is already impressive. Another thing that impressed me is that each background color on the wallpaper is painted with a layer of eco-friendly water-based paint (they have over 70 background colors!). Not only do I love that each roll is painted first but that they are using non-toxic paints and vanishes. I knew this though the moment I walked in because I have allergies and normally get headaches when I’m around paint and wallpaper but the paint factory only smelled a bit like clay and the wallpaper factory, like a newly cracked-open book.I am impressed by their dedication to producing products that don’t make your home smell toxic for days after it is installed. In fact, when I painted my son’s nursery a few weeks before he was born, I was surprised by how it didn’t smell at all. It made me feel safer to put a baby in the room.
It was actually refreshing to be in a factory that was so bright, clean and fume-free with cheerful workers. These points really stood out for me. So now, back to the process… After the papers are painted, they then move through a large machine where they are dried.
You can see the paint being applied above inside of the red machine, see the large brush sweeping the color back and forth? Applying paint to the rolls first gives the paper that tactile texture that their customers love so much for that truly one-of-a-kind feel.
Rolls are then stored until pattern is applied. From there, there are three different methods to applying pattern: roller block printing, flat bed block printing or trough method. I was able to experience all three and was so impressed by how much care is giving to a single roll of paper. It also impressed upon me why I love their wallpaper so much – it is so tactile and beautiful.
I loved watching the flat bed block printing and the roller printing. The machines were working hard but none were left alone, each had a dedicated professional keeping their eagle-eye on every step ensuring the best quality. They had to even check to see that the prints were always being applied straight and that the new print that was rolled on was perfectly aligned with the one before it. The worker and the machine, were one. A strong team churning out incredible wallpaper.
After touring the wallpaper factory, I met with Head of Creative, Charlotte Cosby (pictured below) who combs the globe for color inspiration both new and old, many of the colors are repurposed from historical properties. Their historically-derived paint colors and patterns is such an inspiration to so many who have purchased old homes and want to inject them with color that fits the style or era but others simply love to put their chalky-matte colors in their modern homes to make them even more beautiful.
Charlotte studied Management Science at University and worked in finance only to realize that banking wasn’t for her. She moved to London to work for an ad agency but still wasn’t “feeling” her job, she yearned to be more creative so she took on work as a freelance interior designer and then, gallery owner. In only her early 20’s at the time, she got a job at Farrow & Ball and her career really set off. Now in her early 30’s, she heads a team of creatives that choose new paints and wallpaper patterns for upcoming collections. A dream job to so many!
This is primarily where Charlotte and her team plan and invent new colors and ideas for the brand.
Charlotte is here showing the 9 new colors for their collection, I wrote and shared the colors a few days ago here.
I’m so glad that I was able to visit Farrow & Ball and spend time around their busy makers and creatives for the day. I learned so much about how much work is truly involved in making their products which gave me even greater respect for the brand overall. I hope you have enjoyed this tour and my photographs… I’ll be back next week with some inspiration from London and Paris for you, so stay tuned.
A big thanks to F&B for having me!
This post was brought to you by Farrow & Ball. All photography and words are my own.
(Photography + Text: Holly Becker)